The purpose of this qualification is to provide Aotearoa New Zealand with people who have business knowledge and skills that can be applied in a range of strategic business contexts.

Graduates will be able to contribute to the achievement of business strategic objectives, through the application of knowledge and skills, in an ethical and inclusive manner in accordance with ngā kaupapa o te Tiriti o Waitangi (the principles of the Treaty of Waitangi), and in a multi-cultural environment.

The qualification includes strands that allow graduates to apply business knowledge and skills in a range of specialised strategic contexts. Some strands can lead to further credentialing by professional bodies.

Graduates of this qualification will be able to:

- Contribute to a business entity's strategic objectives and strategic plan.
- Apply broad knowledge of the principles and practices of operations, management accounting, marketing/sales, human resources, and risk management, to support strategic objectives of a business entity.
- Contribute strategically to innovation and organisational change in a business entity.
- Develop and maintain strategic business relationships with stakeholders to support the performance of a business entity.
- Apply knowledge of te Tiriti o Waitangi to analyse how the resulting bi-cultural partnership can be applied to strategic business activities and relationships.
- Apply professional and ethical practices with integrity, in accordance with the strategic environmental, social and cultural requirements of the context, and apply personal and interpersonal skills to contribute to the achievement of business strategic objectives.

Graduates of the Accounting strand will also be able to:
- Prepare and present financial reports for companies according to the requirements for general and special purpose financial reports and using current accounting standards or Special Purpose Framework for For-Profit Entities.
- Evaluate and use management accounting tools and information for decision-making and problem-solving within a broad range of contexts.
- Evaluate and integrate business finance techniques for strategic planning, measuring, and controlling business operations.
- Evaluate and use accounting information systems to solve business problems.
- Apply tax rules to a range of NZ entities in a range of situations, including tax planning considerations.
- Critically review, analyse and interpret financial and non-financial information to communicate and inform strategic decision making.
- Model behaviour in accordance with the accounting profession's Code of Ethics.

Graduates of the Administration and Technology strand will also be able to:
- Plan and manage the internal business administrative systems, processes and technologies, to support the entity's strategic goals.
- Evaluate emerging technologies to improve business processes and make recommendations to senior management to support the entity's strategic goals.
- Manage change in administration and/or technology contexts to support the entity's strategic goals.

Graduates of the Human Resource Management strand will also be able to:
- Analyse principles and practices of HR functions to improve performance-linked employee behaviours.
- Contribute evidence-based HR research into strategic organisational decision-making.
- Analyse trends, including technological, to identify and implement actions in specialist HR areas.
- Communicate HR principles and practices effectively to influence stakeholders within a recognised industry ethical framework.

Graduates of the Leadership and Management strand will also be able to:
- Manage and lead people to enable them to achieve individual and/or entity goals to support the entity's performance.
- Lead and implement change to support the entity's performance.
- Lead and manage projects to support the entity's performance.
- Manage resources to support the sustainable performance of the entity.
- Manage stakeholder relationships to support the entity's performance.
- Implement strategies for an inclusive entity culture.
- Manage compliance with internal and external requirements.
- Analyse the impact of operating in a global context on entity goals.

Graduates of the Māori Business and Management strand will also be able to:
- Analyse and evaluate business practices, operational performance, and inter-generational leadership models of an entity that contributes towards the business outcomes of whānau, hapū, iwi, and hapori.
- Analyse and communicate findings on the impact of innovation to solve business problems for a global business entity.
- Apply Māori values to analyse, evaluate and communicate findings on governance strategies of a business entity.
- Engage effectively with whānau, hapū, iwi, and/or hapori, in a business context, to deliver business solutions for, and in collaboration with, them.

Graduates of the Marketing and Sales strand will also be able to:
- Develop and apply the business entity's strategic objectives for marketing and sales, including position, brand, internationalisation, and evaluation.
- Develop and justify strategic marketing plans for the entity including sources of competitive advantage, digital marketing, analytics, and evaluation.
- Develop and justify strategic sales plans for the entity including business to business marketing.
- Develop marketing and sales principles and processes to improve the strategic efficiency and effectiveness of the entity.
- Create and implement actual and potential engagement strategies with stakeholders, including digital marketing, consumer behaviour and evaluation.
- Apply creativity using integrated marketing communication for effective marketing and sales outcomes.

This qualification builds on the New Zealand Diploma in Business (Level 5) with strands in Accounting, Administration and Technology, Human Resource Management, Leadership and Management, Marketing and Sales, and Project Management [Ref: 2459].

The Māori Business and Management strand may build on from the New Zealand Certificate in Business (Māori Business and Management) (Level 5) [Ref: 2712].

This qualification may lead to:
- relevant business qualifications at Level 7 or above
- relevant industry or professional qualifications at Level 6 or above.

Achievement of this qualification with the Accounting strand may equip graduates to meet the academic entry requirements for Chartered Accountants Australia and New Zealand's Accounting Technician (AT) College.

Achievement of this qualification with the Administration and Technology strand may equip graduates towards certification by the Association of Administrative Professionals New Zealand (AAPNZ).

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