Design and Visual Communication - annotated exemplars level 2 AS91343

Use visual communication techniques to compose a presentation of a design (2.36)

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TKI Design and Visual Communication Assessment Resources

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Low Excellence

Commentary
Student response

Student 1 page 1 (PDF, 2.2MB)
Student 1 page 2 (PDF, 1.8MB)

For Excellence, the student must use visual communication techniques to compose an effective presentation of a design.

This means that the student needs to provide evidence that they have composed a presentation that captures and promotes the essence of the design in a convincing manner.

This student presented a design for a pavilion.

In this exemplar the student has captured the essence of their design with a good uniform use of presentation techniques and the application of compositional principles. The body text has a good font, with clear contrast against the background used (2). The Fleur De Lis symbols (1) create a symmetrical balance in the presentation.

For a more secure Excellence, the choice of text in the pavilion heading could be strengthened to better align with the design ideas and the essence of the design.

High Merit

Commentary
Student response

Student 2 page 1 (PDF, 1.7MB)
Student 2 page 2 (PDF, 5.7MB)

For Merit, the student must use visual communication techniques to compose a skilful presentation of a design.

This means that the evidence should integrate presentation techniques and the application of compositional principles, modes and media in the composition of a cohesive presentation.

This student presented a design for a pavilion.

This exemplar shows a consistent application of composition principles and presentation techniques. There is evidence of alignment (1), balance (2), text hierarchy (3), use of visual focal points etc. The presentation shows cohesiveness through the consistent use of layout, background and visual links.

To move to the Excellence grade, the integration of the presentation techniques and compositional principles would need to be strengthened further, to show a more convincing presentation.

Some manual drawings within the presentation could be strengthened in terms of their composition and presentation techniques used.

Low Merit

Commentary
Student response

Student 3 page 1 (PDF, 4.7MB)
Student 3 page 2 (PDF, 1.2MB)

For Merit, to the student must use visual communication techniques to compose a skilful presentation of a design.

This means that the evidence should integrate presentation techniques and the application of compositional principles, modes and media in the composition of a cohesive presentation.

This student presented a design for a pavilion.

This exemplar uses a consistent application of colour as a compositional device to link the model to the accompanying text.

The black and silver are reflected in both the text (1) and model, and start to show the cohesiveness required for Merit. The contrast on the text panel, i.e. the black and white, creates good visual impact (2) and draws the viewer into the presentation.

To move this sample to more secure Merit, the integration of the presentation techniques and compositional principles would need strengthening.

High Achieved

Commentary
Student response

Student 4 page 1 (PDF, 5.2MB)
Student 4 page 2 (PDF, 1MB)

For Achieved, the student needs to use visual communication techniques to compose a presentation of a design.

This means that the evidence should use presentation techniques and the application of compositional principles, modes and media to promote the design.

This student presented a design for a pavilion.

In this exemplar, the student has provided evidence of the application of compositional principles and presentation techniques. The orientation of text with the faces of the building (1) starts to lead to a cohesive presentation. The use of black and white is uniform across the presentation.

The presentation techniques and compositional principles are starting to be integrated, with elements of cohesiveness starting to become evident.

To move this sample into the Merit grade area, the integration of presentation techniques, the quality of the model, and the demonstration of compositional principles would need to be strengthened.

Low Achieved

Commentary
Student response

Student 5 page 1 (PDF, 3.6MB)
Student 5 page 2 (PDF, 3.5MB)

For Achieved, the student needs to use visual communication techniques to compose a presentation of a design.

This means that the evidence should use presentation techniques and the application of compositional principles, modes and media to promote the design.

This student presented a design for a pavilion.

In this exemplar, the student appears to have used a linkage between the grass and sky with the coloured card used, providing a link to the environment that the model is situated in. The layout and colours used are good but overall quite simplistic.

The model starts to show presentation techniques and compositional principles at a basic level.

To move this sample to a more secure Achieved, the depth of presentation techniques and compositional principles should be expanded.

High Not Achieved

Commentary
Student response

Student 6 (PDF, 3.9MB)

For Achieved, the student needs to use visual communication techniques to compose a presentation of a design.

This means that the evidence should use presentation techniques and the application of compositional principles, modes and media to promote the design.

This student presented a design for a pavilion.

In this exemplar, the student has produced a model of the design. However the standard requires the use of presentation techniques, application of compositional principles modes and media. The paving used starts to move this sample into the Achieved grade area (1), by showing the proximity of the building to its surrounding environment.

To move this sample to Achieved, the model should be situated in the environment with trees, people etc. to provide scale. This would then show the compositional principles and presentation techniques required to access the standard. The use of lighting could be another aspect that would start to show presentation techniques with a stand-alone model.

 
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