Graphics - annotated exemplars level 3 AS 91628

Develop a visual presentation that exhibits a design outcome to an audience (3.31)

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TKI Design and Visual Communication Assessment Resources

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This annotated exemplar is intended for teacher use only. The student work shown does not always represent a complete sample of what is required. Selected extracts are used, focused on the grade boundaries, in order to assist assessors to make judgements at the national standard.

Low Excellence

Commentary
Student work extract

Student 1 (PDF, 1.6MB)

For Excellence, the student needs to develop a visual presentation that effectively exhibits an outcome to an audience.

This means that the student needs to provide evidence of the skilful integration of presentation techniques and formats, in order to promote the design intent of the outcome in a convincing manner. The evidence must also show informed designer decisions that integrate exhibition design knowledge and the nature of the design outcome.

The student has started to effectively exhibit the outcome, making informed design decisions for a coffee house based on extensive knowledge of exhibition design, the audience and the nature of the outcome (1).

The student is starting to make informed designer decisions, i.e. decisions that reflect their role as the designer, regarding the exhibition of their work.

The integration of the exhibition design knowledge and the nature of the outcome can be seen across the whole image (2), with very good visual links to the final presentation.

The final presentation (3) shows the ‘skilful integration of presentation techniques and formats’ to promote the design to the audience in a convincing manner.

There are elements of this work that range across the Excellence grade boundary.

For a more secure Excellence, the informed designer decisions would need to be more consistent throughout the whole submission.

High Merit

Commentary
Student work extract

Student 2 (PDF, 1MB)

For Merit, the standard requires the student to develop a visual presentation that clearly exhibits an outcome to an audience.

This means that the student needs to provide evidence of the integration of presentation techniques and formats to communicate a cohesive visual presentation.

The evidence must also show informed design decisions that draw on exhibition design knowledge and the nature of the design outcome.

The student has developed a visual presentation that clearly exhibits an outcome (a design for a coffee house) to an audience by exploring possible presentation formats and techniques (1), with a focus on the exploration of the exhibition.

The investigation of the exhibition space is met (2). It also shows how the presentation formats and techniques have been integrated into the final presentation ideas. The student investigates how the audience will interact with the presentation (3) (4).

The student gets others to critique the presentation ideas (5), gaining an appreciation of how the audience will view the presentation.

The nature of the design is investigated in the layout of the presentation (6).

Informed designer decisions start to integrate the exhibition design knowledge and the nature of the outcome (7). The presentation starts to show skilful presentation (8). This submission meets the excellence level for the first criterion of the standard.

To reach Excellence, more evidence of designer decisions would be required, i.e. the values, tastes and views of the designer should be more apparent.

Low Merit

Commentary
Student work extract

Student 3 (PDF, 1.5MB)

For Merit, the standard requires the student to develop a visual presentation that clearly exhibits an outcome to an audience.

This means that the student needs to provide evidence of the integration of presentation techniques and formats, to communicate a cohesive visual presentation.

The evidence must also show informed design decisions that draw on exhibition design knowledge and the nature of the design outcome.

The student has started to develop a visual presentation that clearly exhibits an outcome (a design for an architectural solution) and starts to make informed design decisions based on a good knowledge of exhibition design planning, the audience and the nature of the outcome.

This can be seen in the highlighted areas of the student’s work (1). The student is starting here to make informed designer decisions, i.e. decisions that reflect the student as the designer, regarding the exhibition of their design ideas. The investigation of the exhibition space is less developed, and investigated within the development of the presentation.

The integration of the exhibition design knowledge and the nature of the outcome can be seen where an interview with Richard Chambers (a practitioner in the field) (2) provides a stepping stone into the final presentation.

The final presentation (3) starts to integrate the presentation techniques and formats to create a cohesive presentation. There are elements of the work that range into the Excellence grade boundary.

For a more secure Merit, the integration of the presentation techniques and formats should be strengthened.

High Achieved

Commentary
Student work extract
No student work for this grade boundary

For Achieved, the standard requires the student to develop a visual presentation that exhibits a design outcome to an audience.

This means that there should be evidence of the selection and application of presentation techniques and formats to communicate visual information to an audience within an exhibition space.

There also should be evidence of design decisions which develop an exhibition that is informed by research, the needs of an audience, the exhibition space and the nature of the design outcome being presented.

There is no student work currently available at this grade.

A student at this grade would typically have selected and applied presentation techniques and formats to communicate visual information to an audience within an exhibition space.

They would have made design decisions that are informed by research and have taken into account the needs of the audience, the exhibition space and the nature of the design outcome. You would expect each of these items to be covered in the design investigation.

The student would also be starting to integrate the presentation techniques and formats, and the presentation would be starting to become cohesive, i.e. that the presentation would be starting to be pulled together into a whole.

The depth of the design decisions at the High Achieved level would also start to become informed by the exhibition design knowledge and the nature of the outcome.

To reach Merit, the student would need to provide evidence of the integration of presentation techniques and formats, to communicate a cohesive visual presentation.

Low Achieved

Commentary
Student work extract

No student work available for this grade boundary

For Achieved, the standard requires the student to develop a visual presentation that exhibits a design outcome to an audience.

This means that there should be evidence of selection and application of presentation techniques and formats to communicate visual information to an audience within an exhibition space.

There also should be evidence of design decisions which develop an exhibition that is informed by research, the needs of an audience, the exhibition space and the nature of the design outcome being presented.

There is no student work currently available at this grade.

A student at this grade would typically provide some evidence of selecting and applying presentation techniques and formats.

For a more secure Achieved, the student would need to strengthen their selection and application of the presentation formats used, when exhibiting their design solution within an exhibition space.

The student should provide design decisions that show that they had been informed by research, and there should be an appreciation of the needs of the audience, the physical space and what type of design outcome was being presented.

High Not Achieved

Commentary
Student work extract

Student 6 (PDF, 1.1MB)

For Achieved, the standard requires the student to develop a visual presentation that exhibits a design outcome to an audience.

This means that there should be evidence of selection and application of presentation techniques and formats to communicate visual information to an audience within an exhibition space.

There also should be evidence of design decisions which develop an exhibition that is informed by research, the needs of an audience, the exhibition space and the nature of the design outcome being presented.

This student investigated design ideas for an architectural solution. The student looks at the suitable presentation formats and starts to investigate the needs of the audience (1).

The student investigates existing presentations (2) and then investigates modes and media (3) that maybe suitable for the presentation.

The reasons for the selection of the presentation formats are shown (4), and the student starts to evaluate the chosen formats in terms of the audience needs.

To reach Achieved, the student would need to investigate the exhibition space and link these to the audience and the nature of the outcome, to enable design decisions regarding the presentation to be made and be able to meet the second criterion of the standard.

 
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