Annotated Exemplars - Business Studies Level 3 AS91385

Investigate the exporting potential of a New Zealand business in a market, with consultation (3.7)

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This annotated exemplar is intended for teacher use only. The student work shown does not always represent a complete sample of what is required. Selected extracts are used, focused on the grade boundaries, in order to assist assessors to make judgements at the national standard.

Low Excellence

Commentary
Student work extract

Student 1 (PDF, 725KB)

For Excellence, the student needs to comprehensively investigate the exporting potential of a New Zealand business in a market, with consultation.

This typically involves evaluating exporting potential through:

  • integrating business knowledge relevant to exporting potential to fully support explanations
  • integrating a Māori business concept(s) where relevant to exporting potential to fully support explanations.

This student has provided evidence of undertaking an investigation into the feasibility of exporting Puma Darts to Russia. They have consulted domestically with the manager of the local branch of Mainfreight and New Zealand Trade and Enterprise, and internationally with NZ’s Honorary Consul in Vladivostok, Russia (1).

The student has evaluated the risks and opportunities of Puma Darts entering the Russian market by comprehensively discussing the competition, cultural intelligence, legislation, intellectual property, transport and distribution (2). Business knowledge has been integrated (3).

The student has evaluated the risks and opportunities of exporting to Russia and  concluded that this would not be a good move for Puma Darts (4).

For a more secure Excellence, the student could have further integrated specific information gained through their international consultation that has led them to conclude that exporting to Russia would not be a wise business move for Puma Darts.

High Merit

Commentary
Student work extract

Student 2 (PDF, 564KB)

For Merit, the student needs to investigate, in depth, the exporting potential of a New Zealand business in a market, with consultation.

This typically involves consulting internationally for exporting potential, providing evidence of an investigation and fully explaining exporting potential through:

  • including business knowledge relevant to exporting potential
  • including a Māori business concept(s) where relevant to exporting potential.

As part of their investigation into the potential of Akaroa Salmon exporting to China, this student has consulted domestically with NZTE and a competitor salmon exporter, as well as internationally with the NZ embassy in Beijing (1).

A case for Akaroa being able to export to China has been fully explained, with a comparison made with a competitor business (2) and business knowledge included (3). Some risks and opportunities for Akaroa Salmon have been identified, to reach a conclusion that there is potential for the company to enter the new offshore market of China.

The export readiness of Akaroa Salmon has been fully explained (4).

To reach Excellence, the student could have made more effective use of their consultation with specialist advisors to evaluate the potential of Akaroa Salmon successfully exporting to China. For example, the company already exports to Hong Kong, which has very similar regulatory requirements, so this experience could be linked to the potential for being successful in exporting to China.

Low Merit

Commentary
Student work extract

Student 3 (PDF, 517KB)

For Merit, the student needs to investigate, in depth, the exporting potential of a New Zealand business in a market, with consultation.

This typically involves consulting internationally for exporting potential, providing evidence of an investigation and fully explaining exporting potential through:

  • including business knowledge relevant to exporting potential
  • including a Māori business concept(s) where relevant to exporting potential.

This student has investigated the potential of Anytown College expanding their international student roll by recruiting up to 15 students from China The student has consulted domestically with Education NZ and the Chinese embassy in Auckland, as well as internationally with International Education Network in Shanghai (1).

There is evidence of the student having undertaken an in-depth investigation. A case for Anytown College’s readiness to export has been fully explained (1).

For a more secure Merit, the student could have included business knowledge more explicitly.

For example, in discussing the need for Mr X to establish the relationship with agents in China, the students could have referred to this being an aspect of cultural intelligence. Similarly, the need for Anytown College to work with approved and registered agents, and for students to have appropriate visas, could have been discussed in the context of compliance.

High Achieved

Commentary
Student work extract

Student 4 (PDF, 456KB)

For Achieved, the student needs to investigate the exporting potential of a New Zealand business in a market, with consultation.

 

This typically involves planning an investigation, consulting domestically for exporting potential, providing evidence of an investigation and explaining exporting potential through:

  • stating business knowledge relevant to exporting potential
  • stating a Māori business concept(s) where relevant to exporting potential.

This student has carried out an investigation and has consulted domestically with NZTE and the chair of a competitor meat exporting company (1). The exporting potential of AFFCO has been explained (2) and business knowledge has been stated (3).

To reach Merit, the student could have consulted internationally with the Chinese trade commission to enable fuller explanations of AFFCO’s exporting potential to the country. For example, meat quotas exist, therefore AFFCO could concentrate on exporting within the quota but focus on high end/high priced meats so profit margins can remain high.

Low Achieved

Commentary
Student work extract

Student 5 (PDF, 431KB)

For Achieved, the student needs to investigate the exporting potential of a New Zealand business in a market, with consultation.

This typically involves planning an investigation, consulting domestically for exporting potential, providing evidence of an investigation and explaining exporting potential through:

  • stating business knowledge relevant to exporting potential
  • stating a Māori business concept(s) where relevant to exporting potential.

This student has undertaken an investigation into the potential for Brancott Wines to export to China and has consulted with domestic specialist advisors (1). The potential for Brancott having a viable market in China has been explained (2). The risks and opportunities of exporting to the new offshore market have been identified, with some business knowledge stated (3).

For a more secure Achieved, the student could have stated additional business knowledge relevant to the exporting potential of Brancott. For example, the exporting process could have been explained and cultural intelligence expanded beyond the brief references to it in the evaluation.

High Not Achieved

Commentary
Student work extract

Student 6 (PDF, 596KB)

For Achieved, the student needs to investigate the exporting potential of a New Zealand business in a market, with consultation.

This typically involves planning an investigation, consulting domestically for exporting potential, providing evidence of an investigation and explaining exporting potential through:

  • stating business knowledge relevant to exporting potential
  • stating a Māori business concept(s) where relevant to exporting potential.

This student has consulted domestically with NZTE to gather information about increasing Zespri’s kiwifruit exports to India (1). Information has been provided to justify why expansion of the current export capacity may be justified (2), and the student has also discussed the potential barriers for expansion. Some relevant business knowledge has been stated (3).

To reach Achieved, the student could have investigated the potential for Zespri to export to a new offshore market, or a new province in India in which Zespri has not yet realised their export potential. Reference in the evidence to more kiwifruit suggests that Zespri is only wishing to increase the quantity in the current market.

 
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