Agribusiness - annotated exemplar level 3 91871

Analyse how a product meets market needs through innovation in the value chain (3.10)

Show: All Agribusiness exemplars

Read the STANDARD

 

TKI Business Studies Assessment Resources

Download all these exemplars and commentary (PDF, 538KB)

This annotated exemplar is intended for teacher use only. The student work shown does not always represent a complete sample of what is required. Selected extracts are used, focused on the grade boundaries, in order to assist assessors to make judgements at the national standard.

Low Excellence

Commentary
Student work extract

Student 1 (PDF, 237KB)

For Excellence, the student needs to comprehensively analyse how a product meets market needs through innovation in the value chain.

This involves evaluating how a product meets market needs through innovation in the value chain. This includes evaluating the impact and consequences of the innovation on the whole value chain, and the ability for the selected product to meet future needs.

This student has comprehensively analysed the innovation of breeding Te Mana lambs (1). The ability of the product to meet market needs has been evaluated (2).

Impacts (3) and consequences (4) of the innovation on the whole value chain have been evaluated. The student has also identified ALB’s traceability process and growth strategy (5) as the means by which the breeding innovation will enable the business to meet future market needs.

For a more secure Excellence, the student could use appropriate business language for curriculum level 8. While the student has referred to premium pricing and the unique selling point of the Te Mana brand (6), there should be further use of accurate business terms.

For example, ‘increase their income’ (7) could be replaced with ‘increase their sales, leading to higher profit’, and ‘…higher economic return from income and profit…’ could be broken into ‘sales of lambs’ and ‘dividends’.

High Merit

Commentary
Student work extract

Student 2 (PDF, 177KB)

For Merit, the student needs to analyse, in depth, how a product meets market needs through innovation in the value chain.

This involves giving a thorough explanation of how a product meets market needs through innovation in the value chain. This includes examining how the innovation adds greater value to the selected product.

This student has explained in detail Zespri’s development of the sungold and red-fleshed kiwifruit varieties, strategies to reduce carbon emissions, and converting kiwifruit to flour (1). The student has also explained how these innovations have met, or will meet, market needs (2).

The contribution of the innovations to the value of kiwifruit have been explained in depth (3).

To reach Excellence, the student would need to discuss how at least one of the innovations impacts on all relevant stages of the value chain. For example, in discussing the development of red-fleshed kiwifruit, the student could identify the consequences for Zespri of incurring additional costs for research and development, and marketing and sales.

Low Merit

Commentary
Student work extract

Student 3

For Merit, the student needs to analyse, in depth, how a product meets market needs through innovation in the value chain.

This involves giving a thorough explanation of how a product meets market needs through innovation in the value chain. This includes examining how the innovation adds greater value to the selected product.

This student has explained in detail Silver Fern Farm’s beef grading innovation (1) and how this has met market needs (2).

The contribution of the innovation to the value of beef has been explained in depth (3).

For a more secure Merit, the student could provide more detail in their explanations of how the beef grading innovation meets the market needs of the customers.

While the student has discussed diners’ demand for grass fed, free range, antibiotic-free meat (4) there is scope for a more specific link to the needs of restaurant head chefs. For example, the student could explain how the value-added packs relate to restaurants who would buy bulk supplies of the beef.

High Achieved

Commentary
Student work extract

Student 4 (PDF, 182KB)

For Achieved, the student needs to analyse how a product meets market needs through innovation in the value chain.

This involves explaining how a product meets market needs through innovation in the value chain. This includes explaining the value chain for a selected product and explaining an innovation that may occur at any stage of the value chain. The student is also required to explain how the innovation meets market needs.

This student has explained in detail the value chain for kiwifruit. The development of a red-fleshed kiwifruit has been identified as an innovation for Zespri (1). The

ability of the red and other varieties of kiwifruit to meet the needs of general consumers have been explained (2). A specific link has been explained between the red-fleshed variety and Chinese consumers (3).

To reach Merit, the student could provide an in-depth analysis of the varietal innovation. In addition, they could go beyond the idea of new varieties increasing consumer demand, to discussing how value is added to kiwifruit and Zespri’s revenue.

Low Achieved

Commentary
Student work extract

Student 5 (PDF, 164KB)

For Achieved, the student needs to analyse how a product meets market needs through innovation in the value chain.

This involves explaining how a product meets market needs through innovation in the value chain. This includes explaining the value chain for a selected product and explaining an innovation that may occur at any stage of the value chain. The student is also required to explain how the innovation meets market needs.

This student has explained the value chain for kiwifruit. The development of a red-fleshed kiwifruit has been identified as an innovation for Zespri (1). The ability of the new variety to meet the needs of the Chinese market has been briefly explained (2).

For a more secure Achieved, a greater focus on the innovation and how it meets market needs is required. This could include more specific explanation, e.g. placing the development of the red kiwifruit variety at the research and development stage of the value chain. The student could also discuss how the red-fleshed kiwifruit could satisfy domestic consumers’ demand for a broader range of products.

High Not Achieved

Commentary
Student work extract

Student 6 (PDF, 196KB)

For Achieved, the student needs to analyse how a product meets market needs through innovation in the value chain.

This involves explaining how a product meets market needs through innovation in the value chain. This includes explaining the value chain for a selected product and explain an innovation that may occur at any stage of the value chain. The student is also required to explain how the innovation meets market needs.

This student has explained the value chain for producing Crispy potato chips, and has stated that producing gluten-free chips is an innovation for the business (1). The student has explained that the product meets the needs of people who are allergic to gluten or have celiac disease (2), but that the product is also suitable for consumers without special dietary needs.

To reach Achieved, the student would need to recognise that since potatoes, sunflower oil and canola oil are naturally gluten-free and that gluten contaminants are absent from the Crispy factory, the product is not innovative. A more accurate understanding of innovation would reflect curriculum level eight expectations of student understanding.

 
Skip to main page content Accessibility page with list of access keys Home Page Site Map Contact Us newzealand.govt.nz