Home Economics - annotated exemplar Level 3 AS91469

Investigate the influence of multinational food corporations on eating patterns in New Zealand (3.4)

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This annotated exemplar is intended for teacher use only. The student work shown does not always represent a complete sample of what is required. Selected extracts are used, focused on the grade boundaries, in order to assist assessors to make judgements at the national standard.

Low Excellence

Commentary
Student work extract

Student 1 (PDF, 106KB)

For Excellence, the student needs to investigate comprehensively the influence of multinational food corporations on eating patterns in New Zealand.

This involves relating a detailed analysis of the practices used by the multinational food corporations to the possible consequences of those practices for the well-being of New Zealand society.

This student has provided a detailed analysis of how our values around meal preparation have changed over time as a result of supermarket practices. Evidence is provided to support the analysis (1) (2) (3).

The analysis of practices shows how valuing convenience over health has resulted in a loss of skills and knowledge. The resulting effect of this for the younger generation is raised as a concern (2).

Issues for societal well-being are raised related to the loss of control over portion sizes (4), lack of information labels or an inability to understand ingredient labelling (5), and eating too many refined foods (6).

Possible consequences for well-being are explained, connected to increased lifestyle diseases from higher intakes of fat, sugar and salt (7). The issue of a higher sugar content used in low fat and salt products are highlighted (7). Another consequence for societal well-being is connected to a re-emergence of iodine deficiency (7).

For a more secure Excellence, the student could critically analyse the implication of the loss of control over food intake and how this will affect future generations’ long term well-being at a societal level.

High Merit

Commentary
Student work extract

Student 2 (PDF, 107KB)

For Merit, the student needs to investigate, in depth, the influence of multinational food corporations on eating patterns in New Zealand.

This involves analysing the practices used by the multinational food corporations and linking these to changes in eating patterns in New Zealand.

This student has analysed how consumer expectations around the purchase of fruit and vegetables have changed over time as a result of supermarket practices. Evidence is provided to support the analysis (1).

The analysis explains how consumer beliefs are influenced to create a new ‘normal’ when selecting any fresh fruit or vegetable, i.e. produce that is uneven in size and unblemished is unlikely to be purchased (2) (3). 

The practice of supplying produce all year round is explained with links to the loss of appreciation of fresh food and lack of awareness of seasonality (4) (5).

Concerns are raised about consumers being unaware of the storage effects on the nutritional value of produce (6). Possible health implications are briefly stated (7).

To reach Excellence, the student could relate possible consequences of the practices for the total well-being of New Zealand at a societal level, for example the effects of food wastage and loss of appreciation of fresh food.

Low Merit

Commentary
Student work extract

Student 3 (PDF, 106KB)

For Merit, the student needs to investigate, in depth, the influence of multinational food corporations on eating patterns in New Zealand.

This involves analysing the practices used by the multinational food corporations and linking these to changes in eating patterns in New Zealand.

This student has analysed how consumer expectations around the purchase of fruit and vegetables have changed over time as a result of supermarket practices.

Evidence is provided to support the analysis (1).

The analysis explains how changes to consumer perception of what is ‘normal’ for fruit and vegetables have resulted in only having uniform produce available (2) (3) (4). The change between eating seasonal and having produce available all year round is explained (5) (6).

Concern is raised that lower intakes of fruit and vegetables may be a result of these practices (7). Some concern about societal well-being is also raised around the disconnection between the consumer and grower (8).

For a more secure Merit, the student could analyse in greater depth how practices are used to change consumer perception around purchasing ‘normal’ fruit and vegetables, for example, positioning in stores, display and packaging.

High Achieved

Commentary
Student work extract

Student 4 (PDF, 149KB)

For Achieved, the student needs to investigate the influence of multinational food corporations on eating patterns in New Zealand.

This involves:

  • explaining factors that influence eating patterns
  • presenting information on a range of practices used by multinational food corporations to influence eating patterns
  • explaining how the practices used by multinational food corporations influence eating patterns in New Zealand.

This student has explained how supermarkets practices have influenced consumer expectations around the purchase of fruit and vegetables. Some practices used to change consumer perception of ‘normal’ produce are explained (1). Some evidence is used to show how eating patterns have been changed (2).

Concern are raised about the wastage of imperfect produce (3).

A comparison between the attitudes of an older person (4) and the student (5) highlights the effect the supermarkets practices have had on the consumers’ eating patterns.

The supply of produce all year round rather than by seasons is briefly explained (6) along with a positive effect for the hospitality industry (7). A comparison between the attitudes of an older person (8) and the student (7) highlights the effect this change has had.

To reach Merit, the student could analyse in more detail how practices are used to change consumer perception around purchasing ‘normal’ fruit and vegetables. More evidence could be used to support the analysis.

Low Achieved

Commentary
Student work extract

Student 5 (PDF, 102KB)

For Achieved, the student needs to investigate the influence of multinational food corporations on eating patterns in New Zealand.

This involves:

  • explaining factors that influence eating patterns
  • presenting information on a range of practices used by multinational food corporations to influence eating patterns
  • explaining how the practices used by multinational food corporations influence eating patterns in New Zealand.

This student has explained how supermarkets practices have influenced consumer expectations around the purchase of fruit and vegetables. The practice of providing fresh produce all year round is explained supported by evidence (1) (2). The resulting greater choice for the consumer has been highlighted (2).

Consumer perception of what is ‘normal’ when purchasing fresh produce is explained (3). Evidence of personal experience is provided to challenge the value of the practice of buying uniform produce (4).

For a more secure Achieved, the student could explain in more detail how the practices influence consumer behaviour towards selecting and purchasing fruit and vegetables.

High Not Achieved

Commentary
Student work extract

Student 6 (PDF, 103KB)

For Achieved, the student needs to investigate the influence of multinational food corporations on eating patterns in New Zealand.

This involves:

  • explaining factors that influence eating patterns
  • presenting information on a range of practices used by multinational food corporations to influence eating patterns
  • explaining how the practices used by multinational food corporations influence eating patterns in New Zealand.

This student has briefly explained how the supermarkets practices have influenced values around meal preparation. A description of convenience meal products and practices used is included (5) (6).

An explanation is provided of the change in meal patterns (1) and purchasing behaviour (3). Some advantages (2) and limitations (4) are outlined.

Some evidence is included linking the increase in consumption of convenience meals with the rise in overweight people (7).

To reach Achieved, the student could explain the practices in more detail to show how consumer behaviour has been influenced. More explanation of the supporting evidence could also be provided.

 
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