Field Business
Review, revision and rollover, and change of standard setting responsibility for Marketing unit standards
|
Subfield |
Domain |
ID |
|
Marketing |
Advertising |
5504-5526 |
|
International Marketing |
2957-2961 | |
|
Marketing - Import and Export Services |
2962-2966 | |
|
Marketing Research |
2951-2955 |
This report is in two parts: the first deals with the review, revision and rollover, and change of standard setting responsibility of standards in the Marketing - Import and Export Services domain; and the second deals with the Review of other standards in the Marketing subfield.
Review, revision and rollover, and change of standard setting responsibility for Marketing - Import and Export Services unit standards
|
Subfield |
Domain |
ID |
|
Marketing |
Marketing - Import and Export Services |
2962, 2963, 2964-2966 |
NZQA National Qualifications Services (NQS) has completed the review, revision and rollover, and change of standard setting responsibility of the unit standards listed above. The unit standard listed in bold was reviewed.
Date new versions published May 2010
Planned review dates
|
2962, 2964-2966 |
December 2011 |
|
2963 |
December 2015 |
Reason for the review, revision and rollover
A review of the unit standards in the Marketing subfield was undertaken from February to August 2008. As part of this review, the panel determined that the unit standards in the Marketing - Import and Export Services domain, with the exception of unit standard 2963, were not generic but specific to the logistics industry and, therefore, within the standard setting responsibility of Tranzqual ITO. Consequently, unit standards 2962 and 2964-2966 were revised, with minor edits, to reflect changes to legislation and organisational nomenclature, and rolled over and reclassified to the Freight Forwarding domain in the Logistics subfield under the responsibility of Tranzqual ITO and unit standard 2963 was reviewed.
Main changes resulting from the review, revision and rollover
· The Marketing - Import and Export Services domain was designated expiring (lapsing).
· Unit standard 2963 was reclassified to the Business Law domain.
· Unit standards 2962 and 2964-2966 were reclassified to the Freight Forwarding domain and standard setting responsibility was transferred to Tranzqual ITO. These unit standards were rolled over to maintain their currency until they are reviewed.
Impact on existing accreditations
|
Current Accreditation for |
Accreditation extended to | ||||
|
Nature of accreditation |
Classification or ID |
Level |
Nature of accreditation |
Classification or ID |
Level |
|
Field |
Business |
6 |
Standard |
2965 |
6 |
|
Standards |
2962, 2966 |
5 | |||
|
Standard |
2964 |
4 | |||
|
5 |
Standards |
2962, 2966 |
5 | ||
|
Standard |
2964 |
4 | |||
|
4 |
Standard |
2964 |
4 | ||
|
Subfield |
Marketing |
6 |
Standard |
2965 |
6 |
|
Standards |
2962, 2966 |
5 | |||
|
Standards |
2963, 2964 |
4 | |||
|
5 |
Standards |
2962, 2966 |
5 | ||
|
Standards |
2963, 2964 |
4 | |||
|
4 |
Standards |
2963, 2964 |
4 | ||
|
Domain |
Marketing - Import and Export Services |
6 |
Standard |
2965 |
6 |
|
Standards |
2962, 2966 |
5 | |||
|
Standards |
2963, 2964 |
4 | |||
|
4 |
Standards |
2963, 2964 |
4 | ||
Impact on Accreditation and Moderation Action Plan (AMAP)
Unit standards 2962 and 2964-2966 have been transferred from AMAP 0113 to AMAP 0092.
Impact on registered qualifications
|
Key to type of impact | |
|
Affected |
The qualification lists a reviewed classification (domain or subfield) in an elective set The qualification lists a standard that has changes to level or credits The qualification lists a C or D category standard |
|
Not materially affected |
The qualification lists a standard that has a new title The qualification lists a standard that has a new classification |
The following NQS qualifications are impacted by the outcome of this review and revision and will be updated when they are reviewed in 2013. The classifications that generated the status Affected are listed below.
|
Qualification Title and Reference |
Classification or ID |
|
National Diploma in Business (Level 5) with optional strands in Accounting, Finance, Finance - Māori, Health and Safety Management, Human Resource Management, Māori Business and Management, Marketing, People Development and Coordination, Project Management, Quality Management, and Systems and Resources Management [Ref: 1498] |
Marketing - Import and Export Services |
|
National Diploma in Business (Level 6) [Ref: 1499] |
Marketing - Import and Export Services |
The following table identifies qualifications developed by other SSBs that are impacted by the outcome of this review and revision. The SSBs have been advised that the qualifications require revision. The classifications and/or standards that generated the status Affected are listed in bold.
|
Qualification Title and Reference |
Classification or ID |
SSB Name |
|
National Diploma in Tourism (Management) (Level 5) [Ref: 0473] |
Marketing - Import and Export Services |
Aviation, Tourism and Travel Training Organisation |
|
National Certificate in Furniture (Retail and Wholesale) (Level 4) [Ref: 0438] |
2964 |
Forest Industries Training and Education Council |
|
National Certificate in Freight Forwarding (International Freight Forwarding) [Ref: 1244] |
2963, 2964 |
Tranzqual ITO |
Detailed list of unit standards - classification, title, level, and credits
Business > Marketing > Marketing - Import and Export Services
Business > Business Environment > Business Law
|
ID |
Title |
Level |
Credit |
Review Category |
|
2963 |
Identify New Zealand and international laws of trade Demonstrate knowledge of New Zealand and international laws of trade |
4 |
5 |
B |
Business > Marketing > Marketing - Import and Export Services
Service Sector > Logistics > Freight Forwarding
|
ID |
Title |
Level |
Credit |
|
2962 |
Complete export business procedures and produce export documentation |
5 |
12 |
|
2964 |
Identify and comply with customs regulations for import and export products |
4 |
5 |
|
2965 |
Provide interpretations, assessments and advice on the Tariff of New Zealand |
6 |
10 |
|
2966 |
Complete business procedures and produce documents for the national and international carriage of goods |
5 |
10 |
Review of Marketing unit standards
|
Subfield |
Domain |
ID |
|
Marketing |
Advertising |
5504-5526 |
|
International Marketing |
2957-2961 | |
|
Marketing Research |
2951-2955 |
NQS has completed the review of the unit standards listed above.
Date new versions published May 2010
Planned review date December 2015
Summary of review and consultation process
A review of unit standards in the Advertising, International Marketing, Marketing - Import and Export Services, and Marketing Research domains occurred from February to August 2008 as part of the wider review of unit standards and qualifications in subfield Marketing. The review panel, comprising representatives from industry and the ITP, PTE and university sectors considered the unit standards in terms of usage, duplication, credit parity, and current industry practice. In tandem with the review of the unit standards, the review panel also considered the classification structure of the Marketing subfield. The panel proposed a rationalisation of the classification system, recommending expiry of the Advertising, Marketing - Import and Export Services, and Marketing Research domains, and either expiry of the unit standards therein or their review and reclassification in other Business field domains.
The unit standards in the Advertising domain have had limited use since 2003. On consideration of the unit standards in this domain, the panel identified significant issues of duplication between these unit standards and comparable unit standards in the Generic Marketing domain. The panel also determined that 'advertising' was not a generic but an industry specific marketing subject and, therefore, outside NQS standard setting remit. Consequently, the review panel recommended that the Advertising domain and all the unit standards therein should be designated expiring. However, after consultation, the Communications and Media Industry Training Organisation (CMITO) requested retention of the classification to assist future development of advertising unit standards by industry, though expiry of the existing unit standards was supported.
The unit standards in the International Marketing domain have had limited use since 2003. The panel considered that of the International Marketing unit standards, only unit standard 2957, with substantial changes, would be fit for purpose. The panel recommended expiry of unit standards 2958-2961, replacement of unit standard 2957 by unit standard 26254, and development of new fit-for-purpose unit standards in this domain during the next review of the Marketing subfield unit standards.
While marketing research is still an important marketing function, the panel considered that current practice warranted reviewing the unit standards in this domain using the term 'business research' and reclassifying them in the Organisational Direction and Strategy domain. The panel also felt that there was significant duplication in this domain which required a rationalisation of the unit standards.
Main changes resulting from the review
· Expiry of unit standards 5504-5526 in the Advertising domain.
· Expiry of unit standards 2951 and 2953-2955 and the Marketing Research domain they are classified under. Unit standard 2952 was replaced by unit standard 26255 which was classified in the Organisational Direction and Strategy domain.
· Expiry of unit standards 2958-2961 in the International Marketing domain. Unit standard 2957 was replaced by unit standard 26254.
Category C and D unit standards will expire at the end of December 2013
Impact on existing accreditations
|
Current Accreditation for |
Accreditation extended to | ||||
|
Nature of accreditation |
Classification or ID |
Level |
Nature of accreditation |
Classification or ID |
Level |
|
Subfield |
Marketing |
5 |
Standard |
26255 |
5 |
|
Domain |
Marketing Research |
5 |
Standard |
26255 |
5 |
Impact on Accreditation and Moderation Action Plan (AMAP)
None.
Impact on registered qualifications
|
Key to type of impact | |
|
Affected |
The qualification lists a reviewed classification (domain or subfield) in an elective set The qualification lists a standard that has changes to level or credits The qualification lists a C or D category standard |
|
Not materially affected |
The qualification lists a standard that has a new title The qualification lists a standard that has a new classification |
The following NQS qualifications are impacted by the outcome of this review and will be updated when they are reviewed in 2013. The classifications that generated the status Affected are listed below.
|
Qualification Title and Reference |
Classification or ID |
|
National Diploma in Business (Level 5) with optional strands in Accounting, Finance, Finance - Māori, Health and Safety Management, Human Resource Management, Māori Business and Management, Marketing, People Development and Coordination, Project Management, Quality Management, and Systems and Resources Management [Ref: 1498] |
Marketing Research |
|
National Diploma in Business (Level 6) [Ref: 1499] |
Marketing Research |
The following table identifies qualifications developed by other SSBs that are impacted by the outcome of this review. The SSBs have been advised that the qualifications require revision. The classifications that generated the status Affected are listed below.
|
Qualification Title and Reference |
Classification or ID |
SSB Name |
|
National Diploma in Tourism (Management) (Level 5) [Ref: 0473] |
Advertising, Marketing Research |
Aviation, Tourism and Travel Training Organisation |
|
National Diploma in Composting (Level 5) [Ref: 1317] |
Marketing Research |
NZ Extractives ITO |
|
National Certificate in Meat Retailing (Management) [Ref: 0716] |
Advertising |
Retail Meat Industry Training Organisation Inc |
Detailed list of unit standards - classification, title, level, and credits
All changes are in bold.
|
Key to review category | |
|
A |
Dates changed, but no other changes are made - the new version of the standard carries the same ID and a new version number |
|
B |
Changes made, but the overall outcome remains the same - the new version of the standard carries the same ID and a new version number |
|
C |
Major changes that necessitate the registration of a replacement standard with a new ID |
|
D |
Standard will expire and not be replaced |
Business > Marketing > Advertising
|
ID |
Title |
Level |
Credit |
Review Category |
|
5504 |
Identify the role and structure of the New Zealand advertising industry |
3 |
2 |
D |
|
5505 |
Establish social, ethical, legal, and regulatory parameters for advertising activities |
5 |
5 |
D |
|
5506 |
Manage advertising research |
6 |
15 |
D |
|
5507 |
Establish advertising objectives |
5 |
5 |
D |
|
5508 |
Determine advertising target audiences |
5 |
5 |
D |
|
5509 |
Determine advertising brand positioning strategies |
5 |
5 |
D |
|
5510 |
Produce advertising briefs |
6 |
5 |
D |
|
5511 |
Develop and coordinate advertising strategies |
6 |
20 |
D |
|
5512 |
Develop creative strategy and tactics for advertising programmes |
6 |
15 |
D |
|
5513 |
Develop and coordinate media strategies for advertising programmes |
6 |
10 |
D |
|
5514 |
Produce and coordinate direct response advertising strategies |
5 |
10 |
D |
|
5515 |
Produce and coordinate retail advertising strategies and plans |
5 |
10 |
D |
|
5516 |
Identify key factors that impact upon international advertising strategies |
6 |
10 |
D |
|
5517 |
Evaluate advertising media options |
5 |
10 |
D |
|
5518 |
Write advertising copy |
5 |
10 |
D |
|
5519 |
Create print advertisements |
6 |
15 |
D |
|
5520 |
Create television and cinema commercials |
7 |
10 |
D |
|
5521 |
Create radio commercials |
6 |
5 |
D |
|
5522 |
Manage and evaluate advertising programmes |
6 |
20 |
D |
|
5523 |
Manage electronic advertising production |
6 |
10 |
D |
|
5524 |
Manage print advertising production |
6 |
10 |
D |
|
5525 |
Promote and sell advertising media access |
6 |
10 |
D |
|
5526 |
Coordinate provision of advertising services |
6 |
5 |
D |
Business > Marketing > International Marketing
|
ID |
Title |
Level |
Credit |
Review Category |
|
2957
26254 |
Analyse the international business environment and identify key factors for international business operations Identify and assess impacts on international marketing opportunities for a New Zealand product or service |
5
5 |
10
10 |
C |
|
2958 |
Assess international marketing opportunities |
6 |
10 |
D |
|
2959 |
Manage international marketing programmes |
7 |
15 |
D |
|
2960 |
Determine entry methods and distribution channels in international markets |
6 |
10 |
D |
|
2961 |
Produce promotional campaigns for international markets |
6 |
10 |
D |
Business > Marketing > Marketing Research
|
ID |
Title |
Level |
Credit |
Review Category |
|
2951 |
Produce marketing information using marketing information systems |
6 |
10 |
D |
|
2953 |
Produce marketing research information using qualitative methodologies |
7 |
12 |
D |
|
2954 |
Produce marketing research information using quantitative methodologies |
6 |
12 |
D |
|
2955 |
Manage marketing research |
7 |
15 |
D |
Business > Marketing > Marketing Research
Business > Business Operations and Development > Organisational Direction and Strategy
|
ID |
Title |
Level |
Credit |
Review Category |
|
2952 26255 |
Conduct marketing research Conduct business research |
5 5 |
10 10 |
C |