Field Business
Review of Public Relations unit standards
|
Subfield |
Domain |
ID |
|
Business Operations and Development |
Public Relations |
11587-11597, 11599, 11601, 11603, 11605, 11607 |
NZQA National Qualifications Services has completed the review of the unit standards listed above.
Date new versions published October 2018
Summary
The Public Relations unit standards were to be reviewed in 2018-19 as part of the normal review cycle. The standards have had low (and for most standards nil) results reported since 2015. Wider research has shown no interest in future use of the standards. All accredited organisations were advised of the intended expiry and feedback was invited through consultation on the NZQA website during the review. No feedback was received.
Main changes
· All 16 Public Relations unit standards will expire without replacement.
Category D unit standards will expire at the end of December 2020
Detailed list of unit standards – classification, title, level, and credits
|
Key to review category |
|
|
A |
Dates changed, but no other changes are made - the new version of the standard carries the same ID and a new version number |
|
B |
Changes made, but the overall outcome remains the same - the new version of the standard carries the same ID and a new version number |
|
C |
Major changes that necessitate the registration of a replacement standard with a new ID |
|
D |
Standard will expire and not be replaced |
Business > Business Operations and Development > Public Relations
|
ID |
Title |
Level |
Credit |
Review Category |
|
11587 |
Identify the role and functions of the New Zealand public relations industry |
3 |
3 |
D |
|
11588 |
Establish social, ethical, legal, and regulatory parameters for public relations activities |
5 |
5 |
D |
|
11589 |
Direct, coordinate, and apply research for public relations issues and programmes |
6 |
12 |
D |
|
11590 |
Manage organisational objectives for public relations activities |
6 |
8 |
D |
|
11591 |
Formulate and produce a communication strategy and implementation plan for public relations programmes and activities |
6 |
15 |
D |
|
11592 |
Analyse and evaluate communications strategies for international public relations programmes and activities |
6 |
15 |
D |
|
11593 |
Manage and implement a public relations programme |
6 |
10 |
D |
|
11594 |
Demonstrate knowledge of public relations service provision |
4 |
10 |
D |
|
11595 |
Establish, develop, and manage an organisation's media relationships |
6 |
10 |
D |
|
11596 |
Establish, develop, and manage public relations with active interest groups |
6 |
10 |
D |
|
11597 |
Establish, develop, and manage sponsorship arrangements for public relations |
6 |
10 |
D |
|
11599 |
Formulate event management strategies and coordinate event management services for a public relations event |
6 |
10 |
D |
|
11601 |
Formulate, monitor and evaluate public relations issues management plans |
6 |
6 |
D |
|
11603 |
Demonstrate knowledge of communication theory for public relations programmes |
4 |
3 |
D |
|
11605 |
Demonstrate communication skills relevant to public relations activities and programmes |
4 |
6 |
D |
|
11607 |
Review and evaluate public relations programmes and services |
6 |
8 |
D |