Qualifications and standards

Scholarship design exemplars - 2015

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Outstanding Scholarship

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Panel 1 (JPG, 825KB)

Panel 2 (JPG, 791KB)

Panel 3 (JPG, 917KB)

Entire Folio (JPG, 2.4MB)

Sample Workbook pages

Sample page 1 (JPG, 3MB)

Sample page 2 (JPG, 3.4MB)

Sample page 3 (JPG, 2.9MB)

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Sample page 7 (JPG, 2.6MB)

Sample page 8 (JPG, 2.2MB)

This Outstanding Scholarship Design submission presented a rigorous and thorough body of design outcomes, developed through innovative methods and thinking and well informed design research and historical contexts. The brief was to design a museum-oriented exhibition to be situated at Auckland Museum due to its significance as a War Memorial Museum, with the topic being a survey of “nuclear technology throughout the last 60 years and the effect that it has had on humanity”.

The candidate quickly identifies their selected audience, conceptual interest and emphasis for the exhibition, and thus is immediately able to get some traction with their briefs, i.e. they state they want to create a special focus on the diminishment of humanity. This provides a visual and theoretical parameter to then work within. Aspects such as colour and its significance in terms of historical, social and political resonance is discussed, tested and trialled in the workbook, as is the selection of appropriate methods and processes (photography and Photoshop). This is matched by the early decision to name the exhibition project “Children of the Atom”. The candidate also spends time analysing the potential for the title to associate and link with established visual language and ideas existent within related contexts, such as science and particular design studios that have worked with similar briefs (Neue Design Studio).

Invention is used strategically to develop material for the museum exhibition wall. The candidate stages their own photo shoots (of nuclear clouds) that introduce an interesting sense of scale and ambition and add narrative into the equation. This kind of conceptualisation brings a more humanistic element into the conversation, which offers the audience a way to consider the historical within a context cognisant of the conventions of contemporary museum display.

Overall, the folio presents a sophisticated and deeply insightful approach to the design process and final outcomes: book cover, page layouts, museum exhibition wall layout display, promotional poster. The consistent attention to detail and the branding that runs across all aspects of the briefs creates a connecting force that matches the severity of the topic. Visual language and design conventions such as the digitised date type and block treatment remind us of another time and decade and of time ticking over, but also locates the durational and lasting effects for those who have experienced the impact of nuclear warfare.



(click icon images to see a large version in a new window)

Panel 1 (JPG, 913KB)

Panel 2 (JPG, 947KB)

Panel 3 (JPG, 944KB)

Entire Folio (JPG, 2.7MB)

Sample page 1 (JPG, 2.7MB)

Sample page 2 (JPG, 2.5MB)

Sample page 3 (JPG, 2.8MB)

Sample page 4 (JPG, 2.5MB)

Sample page 5 (JPG, 2.7MB)

Sample page 6 (JPG, 2.6MB)

Sample page 7 (JPG, 2.6MB)

Sample page 8 (JPG, 2.3MB)


This Scholarship Design submission developed a series of briefs about a creative networking organisation named “collective” whose focus is on fun, energetic and socially stimulating events. The primary aim of “collective” is to connect like-minded people through the concept of social and networking modes of communication. The briefs included branding establishment, website, event specific marketing and print and digital collateral.

The candidate approached their brief by introducing four distinct characters types, which are defined as personalities associated with the events company (such as the artist/teacher, the musician, the blogger ‘hipster’, the creative director and the art student). These are established as icons to represent the types of events that the company hosts. The candidate then brands the company through strong typographical investigation. A systematic approach is employed to develop a vocabularly of conventions, devices and strategies – colours, shape blocks, flat graphic design, composition, type – to communicate through a visual language inclusive of both typography and iconography.

The candidate recognises a strong brand early on panel one, and investigates a range of compositional options throughout the website brief. The phrase ‘The space to connect’ is used as a tagline to communicate the concept of a networked space or a space for ‘linking and sharing experiences’ to the audience. This is then reinforced and applied in a meaningful way on the poster brief and marketing material through simple devices such as compositonal interplay, folds and cuts and scale. Connections between handshakes, and typography on panel two show the strategic linking through of ideas to enrich and expand the playful attitude of the visual language and message.

The success of this submission is established through appropriate and purposeful briefs that have the scope to be developed and the capacity to communicate a clear message: That this organisation is about providing connections with various industries. Overall, this is a  thorough investigation with the workbook outlining a systematic investigation and documentation of the approaches undertaken, i.e. demonstrates how typography and linear attributes connect to formal elements of print collateral.

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