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Scholarship Design exemplars – 2022
Show: All Scholarship resources
Outstanding Scholarship
| Full moving image submission (click enlarge icon then play): |
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 (JPG, 4.9MB)Sample page 1 (JPG, 4.9MB) (JPG, 4.9MB) |
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 Sample page 5 (JPG, 4.7MB) |
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 Sample page 7 (JPG, 5.5MB) |
 Sample page 8 (JPG, 5MB) |
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This Outstanding Scholarship submission is a moving image. Titled Grafted Grifters, it is based on the negative impacts of ‘gifted-kid syndrome’. It is an animated, action-adventure television series set at Arc Academy in Deco City about genetically modified, gifted children. Three central characters are developed – Bea, Frankie, and Oli. They have ‘no interest’ in meeting parental expectations and, instead, moonlight as criminals using their unique and special gifts to stage heists. The target audience is young teens, and the storyline and pace of the enquiry are well-matched by the ‘retro-future and cyberpunk’ aesthetics utilised.
Instigating a tight set of conditions and parameters ensured this submission could travel widely. The candidate clearly enjoyed making this work. Each element of the design process is rendered in line with the provocation: masthead, character design, environment design and the animated intro. They develop and recognise how stereotypical character traits create depth to the visual storytelling, for example: “Oli’s love for robotics and computers; Bea’s super strength and general airheaded-ness; and Frankie’s cleanliness, love for strategy games, and overachieving nature.” All of these personalities, designed by the candidate, are authentic and convincing.
The workbook is insightful, analytical, reflective, and searching. The candidate selects conceptually-relevant and media-appropriate animation and television contexts to identify and position their perspective on the subject. A broad range of contemporary/retro, popular culture television series, films, and animation is analysed, including Big Bang Theory, and Never Have I Ever, to pull out stereotypical behaviours for their gifted trio. The candidate draws on personal experience and some characters they designed in middle school, revamping them to explore how gifted young people combat assumptions, and the societal problems and negative ramifications of the label.
Technically, the candidate has excellent facility. The masthead runs through various typographic explorations, accounting for print and animation, and extends through animated glitch sequences and sound effects. Character development is sophisticated and clever, and embeds the voracity of Oli, Bea and Frankie through analysis of attitudinal traits, colour, body shape, and character accessories to advance communication (school, criminal, weapon). The soundtracks employed (electro swing) align closely with the transitions of the moving image, and the storytelling, timing and movement within the animated introduction. Details like the treatment of line and fill, light and shadow, and colour treatment all contribute beautifully to this exemplary and highly-finessed scholarship submission.
Scholarship
This Scholarship submission, Tour de Piccolo!, focuses on the candidate's interest in cars and video games; the final proposition is a video game based on endurance racing events like the Targa Florio (Sicily, 1906–1973). Fuelled by the candidate's passion for cars, car models, and races, alongside studying the Italian Renaissance in Art History, they embarked on creating the video game collateral (fonts and typography, event ID, illustration style, posters, loading screens, brochures).
The enquiry was set up well, and the brief and proposition are very clear. The consistency of design elements is a decisive factor; the employment of typography is exploratory, and operates within design conventions. Thorough research underpins the mood set, and the 1970's aesthetic which is their own without over-reliance on found sources, ensures ownership of the genre.
Shifts are made between sub-briefs that develop the brand and add to the range of project images; they consistently revisit compositions, viewpoints, and layouts to communicate the message. This thorough approach is reinforced by the well-documented workbook, demonstrating the candidate's level of interest and engagement. The workbook functions as a process to test, challenge, and experiment with ideas and possibilities, rather than past-tense journaling.
The graphic material for each collateral piece has been well-researched and treated in a new but connected design format. For example, the brochure uses die cuts, and looks at various ways to fold, etc. The posters challenge the types of shapes, compositions, and imagery that suits a poster format. Colour is a hero component with different temperature and saturation values exploited to complement the nature of individual briefs, and differences between the digital screen and printed image.
Overall, the candidate is invested and engaged with the topic, which helps keep the exploration moving forward. The communication is clear for the target audience and uses appropriate visual language to match the speed and excitement of the race event. The extensions proposed in the workbook make sense in the context of the proposition: the game HUD (heads-up display), a point-of-sale stand, and a sales tent. These successfully fit within the declared parameters and associate collateral required of Tour de Piccolo!