Domain - Public Relations

Domain - Public Relations

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Assessment Standards

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Level 3

Identify the role and functions of the New Zealand public relations industry
This standard has expired and is no longer available.

Version 5

11587 Unit Standard 3 Credits

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This unit standard is for people who wish to gain an understanding, and demonstrate knowledge of, the operations and functions of the public relations industry in New Zealand. People credited with this unit standard are able to: explain the development of the New Zealand public relations industry; identify spheres of operation and define public relations practice and activities; and identify career options within the New Zealand public relations industry.

Standard-setting body:

NZQA National Qualifications Services

Level 4

Demonstrate knowledge of public relations service provision
This standard has expired and is no longer available.

Version 5

11594 Unit Standard 10 Credits

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This unit standard is for people who need or seek to contribute to public relations service provision. People credited with this unit standard are able to: identify the organisational structure and distinguish public relations services provided; identify and interpret organisational policy for provision of public relations services; and demonstrate an understanding of the financial implications for the public relations provision.

Standard-setting body:

NZQA National Qualifications Services

Demonstrate knowledge of communication theory for public relations programmes
This standard has expired and is no longer available.

Version 5

11603 Unit Standard 3 Credits

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This unit standard is for people who need, or seek to understand, communication processes and to assess the effects of communication for public relations programmes. People credited with this unit standard are able to: identify and explain communication theory relevant to public relations; use theory to analyse and critique communication processes; propose public relations activities to achieve communication outcomes for given scenarios.

Standard-setting body:

NZQA National Qualifications Services

Demonstrate communication skills relevant to public relations activities and programmes
This standard has expired and is no longer available.

Version 5

11605 Unit Standard 6 Credits

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People credited with this unit standard are able to demonstrate communication skills relevant to public relations activities and programmes.

Standard-setting body:

NZQA National Qualifications Services

Level 5

Establish social, ethical, legal, and regulatory parameters for public relations activities
This standard has expired and is no longer available.

Version 5

11588 Unit Standard 5 Credits

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This unit standard is for people who have or seek responsibility for developing public relations programmes. People credited with this unit standard are able to: identify ethical issues and professional codes for public relations activities; assess and apply social and ethical implications for specific public relations programmes; and interpret and ensure compliance with legal and regulatory requirements, and assess ethical performance.

Standard-setting body:

NZQA National Qualifications Services

Level 6

Direct, coordinate, and apply research for public relations issues and programmes
This standard has expired and is no longer available.

Version 5

11589 Unit Standard 12 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, obtaining and analysing public relations research information. People credited with this unit standard are able to: assess the need for public relations research; evaluate research services and prepare research brief; determine appropriate research methodologies for public relations issues and programmes; and analyse research findings and incorporate them into public relations strategies.

Standard-setting body:

NZQA National Qualifications Services

Manage organisational objectives for public relations activities
This standard has expired and is no longer available.

Version 5

11590 Unit Standard 8 Credits

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This unit standard is for people who have, or seek responsibility for, or provide advice for, developing the strategic direction and scope of public relations activities within organisations. People credited with this unit standard are able to: analyse organisational objectives and formulate strategies for public relations; formulate policies in relation to the public relations function; select strategies; integrate public relations across the organisation; and develop public relations budgets.

Standard-setting body:

NZQA National Qualifications Services

Formulate and produce a communication strategy and implementation plan for public relations programmes and activities
This standard has expired and is no longer available.

Version 5

11591 Unit Standard 15 Credits

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This unit standard is for people who have, or seek responsibility for, developing communication strategies for public relations programmes and activities. People credited with this unit standard are able to: interpret the public relations brief for public relations programmes and activities; define measurable objectives and identify the stakeholder groups; develop and produce a communications strategy and implementation plan; and evaluate communication strategies.

Standard-setting body:

NZQA National Qualifications Services

Analyse and evaluate communications strategies for international public relations programmes and activities
This standard has expired and is no longer available.

Version 5

11592 Unit Standard 15 Credits

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This unit standard is for people who need or seek to participate in public relations activities in an international environment. People credited with this unit standard are able to: explain the role and spheres of operation of the international public relations industry; analyse the impact of language, cultural, legal, and political factors on public relations strategies around the world; interpret briefs, research communication needs, and formulate strategies for specific international public relations programmes and activities; identify special communication considerations for specific international public relations programmes and activities; and evaluate communication strategies.

Standard-setting body:

NZQA National Qualifications Services

Manage and implement a public relations programme
This standard has expired and is no longer available.

Version 5

11593 Unit Standard 10 Credits

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This unit standard is for people who have, or seek responsibility for, managing and/or implementing, public relations programmes. People credited with this unit standard are able to: interpret public relations and communication plans for a public relations programme; analyse and prioritise public relations programme objectives; negotiate, acquire, and allocate resources and implement operational plans for a public relations programme; and monitor and evaluate a public relations programme.

Standard-setting body:

NZQA National Qualifications Services

Establish, develop, and manage an organisation's media relationships
This standard has expired and is no longer available.

Version 5

11595 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for public relations programmes and need to establish and maintain working relationships with media organisations and representatives. People credited with this unit standard are able to: identify and monitor media ownership and operational structures; identify and liaise with media personnel; negotiate media access and information; monitor and evaluate media coverage; and counsel and prepare management and spokespersons for media experiences.

Standard-setting body:

NZQA National Qualifications Services

Establish, develop, and manage public relations with active interest groups
This standard has expired and is no longer available.

Version 5

11596 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for establishing and maintaining communication relationships with strategic individuals and groups. People credited with this unit standard are able to: identify active internal and external interest groups and individuals, and define the nature of the relationships; identify public relations needs and develop communication strategies; establish and manage working relationships with active interest groups and individuals; and monitor, review, and evaluate relationships with, and needs of, active interest groups and individuals.

Standard-setting body:

NZQA National Qualifications Services

Establish, develop, and manage sponsorship arrangements for public relations
This standard has expired and is no longer available.

Version 5

11597 Unit Standard 10 Credits

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This unit standard is for people who have, or seek responsibility for, establishing and maintaining sponsorship arrangements. People credited with this unit standard are able to: establish sponsorship outcomes and develop sponsorship programme strategies; secure support and negotiate sponsorship participation; establish, develop, and manage sponsorship agreements; and monitor, review, and evaluate sponsorship arrangements; for public relations.

Standard-setting body:

NZQA National Qualifications Services

Formulate event management strategies and coordinate event management services for a public relations event
This standard has expired and is no longer available.

Version 5

11599 Unit Standard 10 Credits

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This unit standard is for people who have, or seek responsibility for, organising and managing public relations events. People credited with this unit standard are able to: describe the nature and purpose of the public relations event and identify planning and coordination considerations; formulate a tactical communication plan for a public relations event; initiate and confirm planning arrangements for a public relations event; coordinate management of the public relations event; and review and evaluate public relations event management services.

Standard-setting body:

NZQA National Qualifications Services

Formulate, monitor and evaluate public relations issues management plans
This standard has expired and is no longer available.

Version 5

11601 Unit Standard 6 Credits

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People credited with this unit standard are able to: identify potential public relations issues and concerns, and analyse their impacts; formulate plans to respond to issues; and monitor and evaluate outcomes.

Standard-setting body:

NZQA National Qualifications Services

Review and evaluate public relations programmes and services
This standard has expired and is no longer available.

Version 5

11607 Unit Standard 8 Credits

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This unit standard is for people who have, or seek responsibility for, determining the effectiveness of public relations programmes and services. People credited with this unit standard are able to: establish public relations programme evaluation objectives, and select evaluation methods and measures; review and evaluate programme inputs, outputs, and results; and review and evaluate public relations services and/or consultancy services and evaluate client satisfaction.

Standard-setting body:

NZQA National Qualifications Services

Data as at 19 October 2021