Domain - Advertising

Domain - Advertising

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Assessment Standards

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Level 3

Identify the role and structure of the New Zealand advertising industry
This standard has expired and is no longer available.

Version 3

5504 Unit Standard 2 Credits

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This unit standard is for people who need to have an understanding of the functions and operations of the advertising industry in New Zealand. People credited with this unit standard are able: to explain the history, development and functions of the New Zealand advertising industry; identify the role of advertising in the overall marketing process; recognise the structural components of the industry and their inter-relationships; identify career options within the industry.

Standard-setting body:

NZQA National Qualifications Services

Level 5

Establish social, ethical, legal, and regulatory parameters for advertising activities
This standard has expired and is no longer available.

Version 3

5505 Unit Standard 5 Credits

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This unit standard is for people who have or seek responsibility for formulating and implementing advertising policy. People credited with this unit standard are able to: establish social, ethical, and cultural responsibilities for advertising in the areas of information, persuasion, and consumer protection; identify and interpret advertising regulatory frameworks; identify legal considerations for advertising activities.

Standard-setting body:

NZQA National Qualifications Services

Establish advertising objectives
This standard has expired and is no longer available.

Version 3

5507 Unit Standard 5 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, determining objectives for advertising campaigns. People credited with this unit standard are able to: differentiate advertising objectives; establish advertising objectives to optimise performance of the product or service, and meet advertiser needs.

Standard-setting body:

NZQA National Qualifications Services

Determine advertising target audiences
This standard has expired and is no longer available.

Version 3

5508 Unit Standard 5 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, the targeting of advertising and promotion messages to potential and existing users. People credited with this unit standard are able to: identify potential and existing buyer segments; assess the sales potential of identified buyer segments; select a target audience; profile the target audience; monitor purchase response to advertising activities.

Standard-setting body:

NZQA National Qualifications Services

Determine advertising brand positioning strategies
This standard has expired and is no longer available.

Version 3

5509 Unit Standard 5 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, establishment of brand positioning. People credited with this unit standard are able to: identify dimensions of brand positions; analyse the basis of brand positions; determine benefit strategy and implement positioning elements.

Standard-setting body:

NZQA National Qualifications Services

Produce and coordinate direct response advertising strategies
This standard has expired and is no longer available.

Version 3

5514 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, the development and integration of direct response advertising strategies. People credited with this unit standard are able to: identify the characteristics and uses of direct response advertising; evaluate direct response advertising media; identify technology trends in direct response advertising; produce direct response advertising strategies.

Standard-setting body:

NZQA National Qualifications Services

Produce and coordinate retail advertising strategies and plans
This standard has expired and is no longer available.

Version 3

5515 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, the development and implementation of retail advertising plans. People credited with this unit standard are able to: establish retail advertising objectives; determine target market and target audience; develop retail advertising strategies; produce creative and media strategies; formulate in-store promotional strategies; produce, coordinate, and evaluate retail advertising plans and monitor performance.

Standard-setting body:

NZQA National Qualifications Services

Evaluate advertising media options
This standard has expired and is no longer available.

Version 3

5517 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, the assessment and selection of advertising media. People credited with this unit standard are able to: interpret marketing objectives for the advertising campaign or activity; define features and benefits of the product or service; identify the target audience; analyse media options and generate and evaluate advertising media recommendations.

Standard-setting body:

NZQA National Qualifications Services

Write advertising copy
This standard has expired and is no longer available.

Version 3

5518 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for writing the text for advertisements. People credited with this unit standard are able to: assess the creative brief; develop the advertising message; produce advertising copy that communicates the required product or service features and benefits.

Standard-setting body:

NZQA National Qualifications Services

Level 6

Manage advertising research
This standard has expired and is no longer available.

Version 3

5506 Unit Standard 15 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, obtaining and analysing research information and assessing the significance of findings for advertising strategies. People credited with this unit standard are able to assess the need for advertising research in relation to advertising activities; evaluate research services; brief research service providers; determine appropriate research methodology for creative and media functions; analyse research findings and incorporate them into advertising strategies.

Standard-setting body:

NZQA National Qualifications Services

Produce advertising briefs
This standard has expired and is no longer available.

Version 3

5510 Unit Standard 5 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, preparation and communication of advertising objectives, strategies, and advertiser requirements. People credited with this unit standard are able to: articulate advertising objectives, strategies, and advertiser requirements; develop the overall advertising brief, the creative brief, and the media brief.

Standard-setting body:

NZQA National Qualifications Services

Develop and coordinate advertising strategies
This standard has expired and is no longer available.

Version 3

5511 Unit Standard 20 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, developing the strategic direction and scope of advertising activities. People credited with this unit standard are able to: identify the key purpose of the advertising activity; analyse and evaluate marketing situations; select and coordinate advertising strategies; establish advertising budgets and negotiate and acquire advertising resources.

Standard-setting body:

NZQA National Qualifications Services

Develop creative strategy and tactics for advertising programmes
This standard has expired and is no longer available.

Version 3

5512 Unit Standard 15 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, development of creative strategy for advertising activities. People credited with this unit standard are able to: interpret the creative brief for the advertising activity or programme; develop the creative rationale for the advertising activity or programme; develop and articulate creative strategy and tactics.

Standard-setting body:

NZQA National Qualifications Services

Develop and coordinate media strategies for advertising programmes
This standard has expired and is no longer available.

Version 3

5513 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, planning the use of media resources for advertising programmes. People credited with this unit standard are able to: confirm media budgets; analyse and evaluate media options; produce media plans; negotiate advertising media access and schedule media coverage; monitor media performance.

Standard-setting body:

NZQA National Qualifications Services

Identify key factors that impact upon international advertising strategies
This standard has expired and is no longer available.

Version 3

5516 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, international advertising strategies and programmes. People credited with this unit standard are able to: identify the role and structure of the advertising industry in international markets; analyse the impact of cultural, legal, and political factors on international advertising strategies; assess special creative and media considerations for advertising in international markets.

Standard-setting body:

NZQA National Qualifications Services

Create print advertisements
This standard has expired and is no longer available.

Version 3

5519 Unit Standard 15 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, the creation of print advertising. People credited with this unit standard are able to: interpret the creative brief; produce layout and design; evaluate and select print production options; evaluate and select printing processes; coordinate production and evaluate print advertisements.

Standard-setting body:

NZQA National Qualifications Services

Create radio commercials
This standard has expired and is no longer available.

Version 3

5521 Unit Standard 5 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, the creation of radio commercials. People credited with this unit standard are able to: interpret the creative brief; assess and select message tools; prepare scripts; assess and select production options; plan and coordinate radio commercial production; evaluate radio commercials.

Standard-setting body:

NZQA National Qualifications Services

Manage and evaluate advertising programmes
This standard has expired and is no longer available.

Version 3

5522 Unit Standard 20 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, coordinating and directing advertising programmes. People credited with this unit standard are able to: develop implementation strategies for advertising plans and programmes; negotiate and acquire advertising resources; implement, evaluate, and control advertising activities; manage key advertiser and supplier relationships.

Standard-setting body:

NZQA National Qualifications Services

Manage electronic advertising production
This standard has expired and is no longer available.

Version 3

5523 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, the production of television, cinema and radio advertisements. People credited with this unit standard are able to: interpret creative briefs and identify production processes; evaluate and select suppliers; plan television, cinema, and radio commercials; control production costs; coordinate and evaluate advertising production.

Standard-setting body:

NZQA National Qualifications Services

Manage print advertising production
This standard has expired and is no longer available.

Version 3

5524 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, the production of print advertisements. People credited with this unit standard are able to: receive creative elements and identify production processes; determine printing specifications; evaluate and select suppliers; control production costs; coordinate and evaluate advertising production.

Standard-setting body:

NZQA National Qualifications Services

Promote and sell advertising media access
This standard has expired and is no longer available.

Version 3

5525 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for, negotiating media access with advertisers or their agents. People credited with this unit standard are able to: interpret client briefs and assess advertising objectives; evaluate media options; develop and present sales proposals; negotiate contracts and monitor performance; manage media space inventory.

Standard-setting body:

NZQA National Qualifications Services

Coordinate provision of advertising services
This standard has expired and is no longer available.

Version 3

5526 Unit Standard 5 Credits

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This unit standard is for people who have or seek responsibility for organising the provision of advertising services and providing accountability for services provided. People credited with this unit standard are able to: allocate responsibilities for providing services; establish budgets for professional services; monitor and control budgets and contracts; design monitoring, recording and charging systems and produce accounts for professional fees; evaluate service provision.

Standard-setting body:

NZQA National Qualifications Services

Level 7

Create television and cinema commercials
This standard has expired and is no longer available.

Version 3

5520 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, the creation of television and cinema commercials. People credited with this unit standard are able to: interpret the creative brief; assess and select creative elements; prepare scripts and storyboards; evaluate and select technical production options and coordinate production of television and cinema commercials.

Standard-setting body:

NZQA National Qualifications Services

Data as at 28 July 2021