Domain - Direct Marketing

Domain - Direct Marketing

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Assessment Standards

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Level 4

Establish, manage, and maintain customer data for direct marketing
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 5

11660 Unit Standard 5 Credits

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This unit standard is for people who seek to offer, or provide advice on, direct marketing services. People credited with this unit standard are able to: identify and explain principles and applications of direct marketing data; and manage a direct marketing database.

Standard-setting body:

NZQA National Qualifications Services

Plan a direct mail campaign as part of a direct marketing strategy
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 3

26387 Unit Standard 4 Credits

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This unit standard is for people who seek to offer, or provide advice on, direct marketing services. People credited with this unit standard are able to plan a direct mail campaign as part of a direct marketing strategy.

Standard-setting body:

NZQA National Qualifications Services

Level 5

Develop a customer loyalty strategy for direct marketing
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 5

11658 Unit Standard 5 Credits

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This unit standard is for people who seek to offer, or provide advice on, direct marketing services. People credited with this unit standard are able to establish customer loyalty objectives, and develop a customer retention strategy, for a particular direct marketing situation.

Standard-setting body:

NZQA National Qualifications Services

Demonstrate and apply knowledge of direct marketing
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2941 Unit Standard 10 Credits

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This unit standard is for people who seek to offer, or provide advice on, direct marketing services. People credited with this unit standard are able to: identify functions and major forms of direct marketing; examine the direct marketing environment and analyse growth trends for direct marketing; and identify special considerations for the marketing mix for a specified product and its market.

Standard-setting body:

NZQA National Qualifications Services

Level 6

Establish and evaluate direct marketing campaign management
This standard has expired and is no longer available.

Version 3 This unit standard has been replaced by unit standard 26388.

11657 Unit Standard 10 Credits

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People credited with this unit standard are able to: develop a campaign schedule and manage campaign production; control campaign implementation; develop fulfilment objectives; define, calculate, and explain financial calculations and measurements to assess the validity and outcomes of a campaign; assess campaign viability before undertaking a direct marketing campaign and establish the campaign budget; and measure the results and evaluate the effectiveness of the campaign.

Standard-setting body:

NZQA National Qualifications Services

Develop creative strategies and evaluate media options for direct marketing campaigns
This standard has expired and is no longer available.

Version 3 This unit standard has been replaced by unit standard 26387 and unit standard 26390.

11659 Unit Standard 15 Credits

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People credited with this unit standard are able to: develop creative briefs for direct marketing campaigns; develop objectives and criteria for selecting and briefing an agency; assess media options; establish objectives and criteria for copywriting; and create and construct direct mail.

Standard-setting body:

NZQA National Qualifications Services

Data as at 30 July 2021