Domain - International Marketing

Domain - International Marketing

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Assessment Standards

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Level 5

Identify and assess impacts on international marketing opportunities for a New Zealand product or service
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 3

26254 Unit Standard 10 Credits

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This unit standard is for people who need, or seek to conduct or provide, advice for marketing activities on an international basis, and require an understanding of the global business environment as it relates to international marketing. People credited with this unit standard are, for a New Zealand product or service, able to: identify and assess political, economic, sociocultural, and technological factors in markets that impact on international marketing opportunities; identify and assess geographic and demographic characteristics in markets that impact on international marketing opportunities; and assess the viability of international markets.

Standard-setting body:

NZQA National Qualifications Services

Analyse the international business environment and identify key factors for international business operations
This standard has expired and is no longer available.

Version 4 This unit standard has been replaced by unit standard 26254.

2957 Unit Standard 10 Credits

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This unit standard is for people who need or seek to conduct, or provide advice for, marketing activities on an international basis and require an understanding of the global business environment as it relates to international marketing. People credited with this unit standard are able to examine patterns of international trade; identify economic and political factors that impact upon international business opportunities and assess social and cultural factors for international business operations. They are also able to recognise international business issues for developing countries and identify international business involvement options for New Zealand organisations.

Standard-setting body:

NZQA National Qualifications Services

Level 6

Assess international marketing opportunities
This standard has expired and is no longer available.

Version 4

2958 Unit Standard 10 Credits

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This unit standard is for people seeking to export to, or establish business operations in, international markets. People credited with this unit standard are able to assess the position of New Zealand in the global marketplace; analyse the marketing environment in relation to proposed international markets and determine marketing objectives for proposed international markets. They are also able to investigate and establish research processes for international markets and assess markets for entry.

Standard-setting body:

NZQA National Qualifications Services

Determine entry methods and distribution channels in international markets
This standard has expired and is no longer available.

Version 4

2960 Unit Standard 10 Credits

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This unit standard is for people who wish to establish, or provide advice for, business operations in international markets and distribution links between products and customers. People credited with this unit standard are able to determine methods of entry to international markets and establish distribution channels. They are also able to select distribution intermediaries and assess physical distribution options.

Standard-setting body:

NZQA National Qualifications Services

Produce promotional campaigns for international markets
This standard has expired and is no longer available.

Version 4

2961 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, planning and organising promotional programmes in international markets. People credited with this unit standard are able to analyse the promotional needs in individual markets and produce promotional plans. They are also able to coordinate promotion with other marketing activities; identify constraints on promotion in individual foreign markets and evaluate the effectiveness of promotional campaigns for international markets.

Standard-setting body:

NZQA National Qualifications Services

Level 7

Manage international marketing programmes
This standard has expired and is no longer available.

Version 4

2959 Unit Standard 15 Credits

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This unit standard is for people who have or seek responsibility for the operation of international marketing programmes. People credited with this unit standard are able to develop and evaluate strategic options for entering international markets; evaluate structures for marketing organisations to service international markets and identify marketing approaches for international markets. They are also able determine the marketing mix and establish product, promotion and pricing strategies for international markets.

Standard-setting body:

NZQA National Qualifications Services

Data as at 28 July 2021