Domain - Marketing Research

Domain - Marketing Research

Search Standards

All unit standards registered on the Directory of Assessment Standards may be accessed here. 

TOP > Business > Marketing > Marketing Research

Qualifications Domain-full

No qualifications currently registered at this level. Also check fields and sub-fields.

Assessment Standards

Hide education organisations, CMR & purpose  »

Level 5

Conduct marketing research
This standard has expired and is no longer available.

Version 4 This unit standard has been replaced by unit standard 26255.

2952 Unit Standard 10 Credits

View Education Organisations with Consent to Assess  »

This unit standard is for people who need or seek to provide market research information to assist marketing decision making. People credited with this unit standard are able to define the role of marketing research; identify legal, ethical and cultural considerations for marketing research and complete marketing research assignments.

Standard-setting body:

NZQA National Qualifications Services

Level 6

Produce marketing information using marketing information systems
This standard has expired and is no longer available.

Version 4

2951 Unit Standard 10 Credits

View Education Organisations with Consent to Assess  »

This unit standard is for people who need or seek to use, or provide advice for, effective information systems to meet marketing information needs. People credited with this unit standard are able to assess information needs, develop information and collect data. They are also able to select analysis techniques and process marketing data; produce reports and present marketing information.

Standard-setting body:

NZQA National Qualifications Services

Produce marketing research information using quantitative methodologies
This standard has expired and is no longer available.

Version 4

2954 Unit Standard 12 Credits

View Education Organisations with Consent to Assess  »

This unit standard is for people who need or seek to select and apply methodologies to marketing research projects. People credited with this unit standard are able to select and implement methodologies appropriate for specific research projects; and develop quantitative techniques and produce research information.

Standard-setting body:

NZQA National Qualifications Services

Level 7

Produce marketing research information using qualitative methodologies
This standard has expired and is no longer available.

Version 4

2953 Unit Standard 12 Credits

View Education Organisations with Consent to Assess  »

This unit standard is for people who need or seek to select and apply methodologies to marketing research projects. People credited with this unit standard are able to select and implement methodologies appropriate for specific research projects; and develop qualitative techniques and produce research information.

Standard-setting body:

NZQA National Qualifications Services

Manage marketing research
This standard has expired and is no longer available.

Version 4

2955 Unit Standard 15 Credits

View Education Organisations with Consent to Assess  »

This unit standard is for people who have or seek responsibility for, or provide advice for, organising and directing marketing research operations. People credited with this unit standard are able to produce proposals for research projects and use marketing decision support systems to develop and evaluate options for marketing research issues. They are also able to identify market research considerations and procedures for international markets as distinct from domestic markets; produce and present marketing research reports and formulate marketing actions from research findings.

Standard-setting body:

NZQA National Qualifications Services

Data as at 28 July 2021