Domain - Public Relations

Domain - Public Relations

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All unit standards registered on the Directory of Assessment Standards may be accessed here. 

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Assessment Standards

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Level 5

Formulate and coordinate public relations communications
This standard has expired and is no longer available.

Version 3

11604 Unit Standard 15 Credits

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This unit standard is for people who need or seek to develop, assess, and determine techniques and methods for producing public relations messages. People credited with this unit standard are able to: review and evaluate communication trends, methods, and technologies; differentiate concepts of persuasion, propaganda, and manipulation in relation to communication techniques; formulate written, spoken, and visual communications, and match communication audience, message, methods, and media; and evaluate impacts of communication messages, methods, and techniques.

Standard-setting body:

NZQA National Qualifications Services

Level 6

Formulate strategies and coordinate fundraising programmes
This standard has expired and is no longer available.

Version 3

11598 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for developing fundraising programmes. People credited with this unit standard are able to: establish fundraising objectives; formulate communication strategies and develop the fundraising programme; monitor, evaluate, and respond to the achievement of programme objectives; and communicate programme outcomes.

Standard-setting body:

NZQA National Qualifications Services

Formulate and coordinate crisis management communication strategies
This standard has expired and is no longer available.

Version 3

11600 Unit Standard 10 Credits

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This unit standard is for people who have or seek responsibility for, or provides advice for responding to an event or development that may involve intense public interest and scrutiny. People credited with this unit standard are able to: formulate communication policy for potential crisis situations; develop a crisis management communication plan in relation to a specific crisis situation; and develop post crisis management communication strategies.

Standard-setting body:

NZQA National Qualifications Services

Level 7

Provide public affairs advice and services
This standard has expired and is no longer available.

Version 3

11602 Unit Standard 20 Credits

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This unit standard is for people who have or seek responsibility for providing advice, information, and liaison services with community and government representatives, organisations, and agencies. People credited with this unit standard are able to: identify factors and protocols that influence the provision of public affairs services, and the development of government relationships; interpret briefs for the provision of public affairs advice and services; assess public affairs issues and develop strategies; produce communication programmes; monitor and evaluate public affairs outcomes; and maintain public affairs relationships.

Standard-setting body:

NZQA National Qualifications Services

Establish and maintain organisational communication
This standard has expired and is no longer available.

Version 3

11606 Unit Standard 15 Credits

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This unit standard is for people who have or seek responsibility for developing communication and maintaining internal and external organisational relationships. People credited with this unit standard are able to: interpret organisation mission, objectives, and policies, and assess organisational culture; identify concerns and issues relevant to publics; develop and coordinate communication strategies; and formulate and coordinate communication programmes to foster organisation image, and to promote organisation objectives, policies, and standards.

Standard-setting body:

NZQA National Qualifications Services

Formulate and direct financial communication and investor relationship building programmes
This standard has expired and is no longer available.

Version 3

11608 Unit Standard 20 Credits

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This unit standard is for people who have or seek responsibility for providing financial and investment information and developing financial and investor relationships. People credited with this unit standard are able to: identify factors that influence the provision of financial and investor information and relationship building services; interpret briefs for financial public relations programmes; define programme objectives and identify the target audience; deploy and manage a range of media; produce a budget for the financial public relations programme; and coordinate, monitor, and evaluate financial public relations programmes.

Standard-setting body:

NZQA National Qualifications Services

Data as at 29 November 2021