The aim of the degree is to produce high quality graduates who have a sound understanding of the dynamic and changing environment in which managers operate in New Zealand and internationally. It will enable graduates to apply that knowledge at both organisational and strategic levels in a range of industries and organisations. This knowledge and expertise will be underpinned by a breadth of business expertise which includes an historical perspective of business development within New Zealand and an understanding of multicultural influences on business operation. Graduates will understand and have the skills to implement sustainable focused business practices. On reaching the workplace, graduates will be able to integrate into their workplace environment quickly, having already spent time through their course of study in a work context applying the knowledge and skills of the curriculum.

The Graduate Profile describes the skill, knowledge and attributes of a BAppMgmt graduate. Profiles are also provided describing students' skills, knowledge and attributes at the conclusion of each year/level of successful full-time equivalent study.
On successful completion of the degree, students will have the ability to:
* Apply specialised technical knowledge and skills to a specific business field, along with abilities for adapting and/or generalising these to other business fields.
* Apply a broad range of generic business skills, principles and practices, including safety in the working environment, and be able to mentor and motivate others in such application.
* Employ creative skills and apply them in an organised approach to problem solving.
* Display well-developed critical thinking capabilities, including analysing, evaluating and critically reflecting on information, decisions and behaviour. These abilities also enable strategic thinking and adaptability in a constantly changing global environment.
* Recognise, adopt and where necessary, instil in others ethical dimensions inherent in business decision making having particular regard for issues of social responsibility and sustainable practice.
* Exercise self-direction and adopt independent working practices, and an ability to foster these in others.
* Accept responsibility for the quality of their own work outcomes, and where applicable, for the quality of others' work outcomes.
* Apply independent learning skills that encourage the regular accessing of new knowledge and information.
* Use effective written communication and well-developed inter-personal skills, and an ability to foster these in others.
* Initiate, inspire, guide, supervise, and reward the work of others.
* Work effectively in group situations, as a leader or a follower, as appropriate.
* Adapt to, and work effectively in, diverse cultural contexts and work environments, encouraging others to do likewise.
* Use technology and communication systems effectively.
* Understand the relevance of the Treaty of Waitangi to applied management in New Zealand/Aotearoa.

Graduates of the BAppMgmt will be prepared to undertake postgraduate study, for example a Master of Business Administration. Graduates of the Accounting major who have completed the NZICA pathway may undertake professional studies and examinations leading to membership of NZICA.

2.1 General Academic Admission a) Candidates are required to have: i. NCEA Level 3 comprised of 60 credits at NCEA Level 3 or above and 20 credits at NCEA Level 2 or above, including: (1) 14 credits each at NCEA Level 3 in three approved subjects2; and (2) Literacy3 (10 credits at NCEA Level 2 or above made up of 5 credits each in reading and writing); and (3) Numeracy4 (10 credits at NCEA Level 1 or above); or ii. 72 credits at NCEA Level 2 including: (1) At least 14 credits in each of four subjects; and (2) UE Literacy5 - 10 credits at NCEA Level 2 or above made up of 5 credits each in reading and writing; and (3) UE Numeracy6 - 10 credits at NCEA Level 1 or above; or iii. Satisfied the criteria for entrance to a New Zealand University, or an equivalent qualification approved by the Programme Committee; or iv. Completed an appropriate overseas School qualification; or v. Completed a year of study at an overseas Secondary School, and gained the equivalent of 60 credits at NCEA Level 2 across four subjects. 2.2 Special Admission Domestic applicants aged 20 years or above who have not met the General Admission or entry requirements for a programme but whose skills, education or work experience indicate that they have a reasonable chance of success7 may be eligible for Special Admission. Special admission will be granted at the discretion of the relevant Head of School/Centre Director or designated nominee. Such applicants may be required to successfully complete a foundation, bridging or tertiary introductory programme as a condition of entry into higher level programmes. 2.3 Provisional Entry Domestic applicants aged under 20 years who have not met the general academic admission and entry criteria for a programme but who can demonstrate a reasonable chance of success through other educational attainment and/or work or life experience may be eligible for provisional entry at the discretion of the relevant Head of School/Centre Director or designated nominee. Provisional entry places restrictions on re-enrolment to be lifted if the applicant's performance is deemed satisfactory by the relevant Head of School/Centre Director or designated nominee. 2.4 English Language Requirements Candidates who have English as a second language are required to have an International English Language Test System (IELTS) Academic score of 6.0, with no individual band score lower than 5.5; or equivalent.