The Bachelor of Professional Communication emphasises the knowledge and skills that are required by those employed as communication specialists in a wide range of organisations both in the public and private sectors. The theoretical aspects of the programme provide students with the opportunity to develop their understanding of the factors that influence communication and to advance their ability to be effective communicators internally and externally within a professional organisation.

Graduates of the Bachelor of Professional Communication will have the ability to be effective communicators in a range of professional contexts including local government organisations and private enterprises. They can evaluate, develop and implement effective organisational communication practices and strategies. Graduates will also be able to analyse communication processes and respond to this analysis in their decision-making. These programmes lead graduates to further study, employment or employment advancement in communications roles in the public or private sectors.

Graduates of the Bachelor of Professional Communication will be prepared to undertake further postgraduate study in professional communication.

Application Criteria Have a minimum of 42 credits at level 3 or higher on the National Qualifications Framework, including a minimum of: 14 credits at level 3 or higher in three subjects selected from no more than two additional subjects on the National Qualifications Framework. The schedule may be found on the NZQA website A minimum of 14 credits at level 1 or higher in mathematics or pangarau on the National Qualifications Framework; and A minimum of 8 credits at level 2 or higher in English or Te Reo Maori, of which a minimum of 4 credits must be in reading and 4 in writing, or equivalent; or Completion of an external or overseas qualification, which is considered to be the equivalent of any of the above qualifications, as approved by the Head of Faculty; or Be at least 20 years of age when the programme begins and provide evidence of aptitude or appropriate work or other experience International students for whom English is a second language must also have an IELTS score of 6.0 (academic) with no individual band lower than 5.5 or TOEFL score of 550. Selection Criteria Right of entry into programmes of study is restricted by SIT and apparent eligibility may not lead to automatic acceptance. Applicants must demonstrate attributes which in the assessment of SIT should lead to success. Where SIT is satisfied that it is necessary to do so because of insufficiency of staff, accommodation, or equipment it may determine the maximum number of students who may be enrolled in a particular course of study. Where the number of applicants for enrolment exceeds the number of places in any case where such a limitation applies, the criteria for selection shall be academic merit and suitability for admission to that course of study. Eligible students not admitted to their chosen course of study will be placed in a waiting list and/or may be referred to another programme. Applications should be received by SIT no later than the applications due date. Late applications may be considered, subject to availability of places. Applicants may be required to attend an interview, or if they live at some distance from the campus, complete a telephone interview (must produce copies of applicable certificates/evidence of prior achievements before interviews).