Qualification Overview
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Qualification Title | Graduate Diploma in Communication (Corporate Sector) | |||
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Qualification Type | Graduate Diploma | |||
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Level | 7 | |||
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Credits | 120 | |||
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Subject Area |
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Strategic Purpose Statement |
The Graduate Diploma in Communication (Corporate Sector) aims to enable public relations practitioners (with an undergraduate qualification) to build on their applied skills and learning. The programme aims to ensure its graduates can manage significant events or specialised roles in an organisation or government body. A person already engaged in PR at middle management level or someone with a good body of prior on-the-job learning is given the opportunity to become a PR specialist.
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Graduate profile |
Graduates of this qualification will understand the news media and how the two communication processes interact and overlap.
They will be able to write higher level communication strategies for use internally and externally, which will reach people, communities and organisations and where necessary exert influence for change. Graduates will be able to: Put in place internal and external communications strategies and plans Use communication to influence public thinking and effect positive change Use a variety of new and traditional media to take a message/s out. Take a leading role in a campaign or an event. |
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Education pathways |
Graduates will be prepared to undertake further postgraduate study in professional communication.
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Employment pathways |
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Entry Requirements |
Entry is open to degree graduates. However those who have been able to demonstrate equivalent practical, professional or educational experience of an appropriate kind may be granted admission.
English Language Requirements Applicants whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following NCEA Level 3 with University Entrance; or International Baccalaureate Diploma, Cambridge A level qualification for which the teaching and assessment was conducted in English; or Cambridge Certificate of Teaching English to Speakers of Other Languages (CELTA; or Trinity College of London Certificate in Teaching English to Speakers of Other Languages (CertTesol); or Completion of all primary education (being the equivalent of New Zealand primary school years 1 to 8) and at least three years of secondary education (being the equivalent of three years from New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States, one of the countries listed in Rule 18.5 where the student was taught using English as the language of instruction; or Successful completion of at least five years of secondary education (being the equivalent of New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States where the student was taught using English as the language of instruction; or Successful completion of a Bachelor 's Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours degree, Postgraduate Certificate, Postgraduate Diploma, Masters' Degree or Doctoral Degree, the language of instruction of which must be in English and which must be from a tertiary education provider from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States; or Successful completion of one of the following internationally recognised proficiency tests listed below to the level required of the programme of study and with all scores achieved in a single test during the preceding 2 years: IELTS test - Academic score of 6 with no band score lower than 5.5 TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE) TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18) Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill. OET - Minimum of Grade C or 200 in all sub-tests NZCEL - a) Expiring Level b) Current: a) Level 4 (Academic) b) Level 4 (Academic) Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42 Language Cert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill Trinity ISE - ISE II with no less than distinction in any band. |
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Education Organisation | Te Pukenga - New Zealand Institute of Skills and Technology | |||
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Developed By | Te Pukenga - New Zealand Institute of Skills and Technology | |||
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Quality Assured By | New Zealand Qualifications Authority | |||
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Number | 2299 | |||
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Status | Current | |||
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Created | December 2013 | |||
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Last Reviewed | December 2019 | |||
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Next Review | December 2024 | |||
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Content |
Communication Strategy - Corporate Sector
Corporate Social Responsibility Cross Cultural Communication Research Methodology Electives - choose 2 Change Communication Online & Advanced Technologies Advanced Public Relations & Marketing Communication Reputation & Brand Protection Electives - choose 1 Dissertation Internship |
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