Qualification Overview

Qualification Title Graduate Diploma in Applied Marketing
Qualification Type Graduate Diploma
Level 7
Credits 120
Subject Area
  • Management and Commerce » Business and Management » Business and Management not elsewhere classified
Strategic Purpose Statement
The aim of the Graduate Diploma in Applied Marketing is to provide students who already have a degree, or extensive applicable experience, with advanced theoretical and applied knowledge in Applied Marketing, which can be used in professional practice or further advanced study in this area.
Graduate profile
Students who have completed a Graduate Diploma in Applied Marketing will apply marketing concepts to complex real-world scenarios such as: formulating marketing plans, conceptualising and evaluating promotion campaigns and making reasoned trade-offs between objectives and budgets and to innovate and manage change via a strong grounding in the realities of social, economic, and technological change processes, the underlying dynamics of consumer and industrial buyer behaviour, contemporary marketing research practice, and organisational behavioural principles. They will solve problems, both independently and as part of a team.
Education pathways
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Employment pathways
.To find out more about employment opportunities click on the CareersNZ logo, then the provider who offers this qualification.
Entry Requirements
Application by Academic Qualification Applicants must have obtained at least an undergraduate degree in any discipline. Special Admission Application by Mature Entry Applicants must supply at least three (3) years relevant work experience. Each mature applicant must provide their curriculum vitae detailing any relevant work experience and academic achievements. The Programme Manager will use this information to assess whether the applicant is likely to successfully complete the Graduate Diploma programme. Applicants whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following NCEA Level 3 with University Entrance; or International Baccalaureate Diploma, Cambridge A level qualification for which the teaching and assessment was conducted in English; or Cambridge Certificate of Teaching English to Speakers of Other Languages (CELTA; or Trinity College of London Certificate in Teaching English to Speakers of Other Languages (CertTesol); or Completion of all primary education (being the equivalent of New Zealand primary school years 1 to 8) and at least three years of secondary education (being the equivalent of three years from New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States, one of the countries listed in Rule 18.5 where the student was taught using English as the language of instruction; or Successful completion of at least five years of secondary education (being the equivalent of New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States where the student was taught using English as the language of instruction; or Successful completion of a Bachelor 's Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours degree, Postgraduate Certificate, Postgraduate Diploma, Masters' Degree or Doctoral Degree, the language of instruction of which must be in English and which must be from a tertiary education provider from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States; or Successful completion of one of the following internationally recognised proficiency tests listed below to the level required of the programme of study and with all scores achieved in a single test during the preceding 2 years: Certificate or Diploma at Level 6 / Diploma or Degree at Level 7 / Graduate Certificate or Diploma at Level 7 IELTS test - Academic score of 6 with no band score lower than 5.5 TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE) TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18) Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill. OET - Minimum of Grade C or 200 in all sub-tests NZCEL - a) Expiring Level b) Current: a) Level 4 (Academic) b) Level 4 (Academic) Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42 Language Cert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill Trinity ISE - ISE II with no less than distinction in any band Right of entry into programmes of study is restricted by SIT and apparent eligibility may not lead to automatic acceptance. Applicants must demonstrate attributes which in the assessment of SIT should lead to success. Where SIT is satisfied that it is necessary to do so because of insufficiency of staff, accommodation, or equipment it may determine the maximum number of students who may be enrolled in a particular course of study. Where the number of applications for enrolment exceeds the number of places in any case where such a limitation applies the criteria for selection shall be academic merit and suitability for admission to that course of study. Eligible students not admitted to their chosen course of study will be placed on a waiting list and or may be referred to another programme. Applications should be received by SIT no later than the applications due date. Late applications may be considered subject to availability of places. The Head of Faculty will determine the maximum number of students permitted to enrol in the degree programme. All enrolments in the Graduate Diploma in Applied Marketing are approved at the discretion of the Programme Manager in consultation with the Head of Faculty and teaching staff, as required.
Education Organisation Southern Institute of Technology Ltd
Developed By Southern Institute of Technology Ltd
Quality Assured By New Zealand Qualifications Authority
Number 2924
Status Current
Created June 2015
Next Review December 2019

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