Qualification Overview
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Qualification Title | Diploma in Digital Marketing (Applied) | |||
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Qualification Type | Diploma | |||
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Level | 7 | |||
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Credits | 120 | |||
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Subject Area |
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Strategic Purpose Statement |
This is a unique and cutting-edge specialised programme designed to support students to acquire and apply a holistic understanding of the various digital marketing channels to make informed decisions for strategic advantage of organisations, business units, or product line in a revolutionised digital environment. The programme is structured around digital marketing essentials with concepts and theories that underpin digital marketing approaches and their relationship to conventional marketing, digital channels including content marketing and media, digital design principles, websites and e-Commerce, mobile marketing, social media marketing and email fundamentals and strategic applications, search engine business model, and data analysis and reporting. The programme provides theoretical as well as practical insights allowing students to develop new skills and understand and harness the value in a constantly evolving digital marketing industry. This programme is targeted for those who are desirous of capitalising on career opportunities in digital marketing; marketing professionals who are currently using digital marketing to meet their objectives; entrepreneurs or business leaders who want to exploit online media to enhance their business performance.
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Graduate profile |
Graduates of this programme will have a thorough knowledge of the various digital marketing channels, tools, concepts, theories and approaches to make informed decisions for strategic advantage and be able to create, apply and manage them effectively a digital marketing environment. Graduates of this programme will have the professionalism, leadership, creativity and ethical conduct expected of a digital marketing professional.
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Education pathways |
Graduates of this programme may be able to pathway into postgraduate studies.
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Employment pathways |
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Entry Requirements |
Entry Criteria To gain entry into this programme, students must meet the General Entry OR the Special Entry, AND the English Language Requirements (domestic OR international). General Entry Requirements *Successfully completed 120 credits in a business or a related discipline at level 5 or above, or *A level 7 bachelor's degree (or higher) in any field. Special Entry Requirements In lieu of General Entry, applicants may apply if they have: *Suitable work experience of TWO years or more, or *Successful tertiary study at level 5 or higher in any discipline, and suitable work experience of ONE or more years Special entry applicants will be interviewed, and the notes included in the application documents. The application is assessed, and the final entry approval is made by the Academic Board. English Language Requirements Applicants must meet either the General English language requirements for domestic students OR the General English language requirements for international students. General English Language Requirements for Domestic Students Applicants are New Zealand citizens, residents, or refugees who can demonstrate their English competencies through providing evidence that they have: *Completed secondary school education in English, or *Successfully completed level 5 tertiary study in English, or *English language competency that can be benchmarked against the CEFR mid B2 requirements. General English Language Requirements for International Students Applicants are international students who can demonstrate their English competencies through providing evidence that they have: *Successfully completed secondary or tertiary education in English in New Zealand, Canada, the Republic of Ireland, South Africa, the United Kingdom, the United States, or the Pacific Islands, or *An IELTS academic score of 6.0 with no band below 5.5, or *A TOEFL Internet-based test (iBT) with a score of 60 (with a writing score of 18), or *A Cambridge English Qualification with a B2 First, or B2 First for schools, or C1 Advanced, or C2 Proficiency with a score of 169. No less than 162 in each skill, or *Achieved an NZCEL Level 4 Academic qualification, or *Any other recognised equivalent English language competency test as per the NZQF Programme Approval and Accreditation Rules Appendix.
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Education Organisation | New Zealand Institute of Education 2007 Limited | |||
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Developed By | New Zealand Institute of Education 2007 Limited | |||
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Quality Assured By | New Zealand Qualifications Authority | |||
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Number | 3226 | |||
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Status | Current | |||
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Created | 2015-12-21 11:42:43.0 | |||
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Last Reviewed | 2019-08-22 13:15:21.0 | |||
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Next Review | 2025-12-21 00:00:00.0 | |||
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Content |
Digital marketing concepts, theories, approaches, legal and ethical obligations, online consumer behaviour, integrated marketing planning, digital marketing in New Zealand and future trends, content marketing tools and techniques, content marketing campaign, integrated digital content platforms and channels, content sources, future trends in content marketing, digital design principles, adobe creative suite fundamentals, other digital design tools, photoshop software, bitmap software, hypertext markup language, cascading style sheets, websites and eCommerce, pricing strategies for eCommerce, concepts of web design, basic coding skills, security, technological architecture in eCommerce applications, ethical, social and legal dimensions of professional eCommerce practice, social media marketing, digital communications plan and social media, principles of engagement, managing influencers, brand ambassadors, protecting brand in social media space, copyright, ethics, privacy, legal policies related to social media, paid and earned social media elements, social media campaign, search engine marketing, search engine optimisation, pay-per-click, keyword portfolio, lead generation, ROI, optimising website traffic, search engine optimisation strategies, integration of search engine plan into overall marketing plan, current state of email and mobile marketing, email marketing campaign, subscriber retention, principles of automated email marketing campaign, mobile advertising campaigns, email mobile marketing laws and ethics, current state and future trends in email and mobile marketing, benefits of web analytics, google analytics, segmentation in data analysis, online reporting tools, custom report, legal and ethical obligations, and implications behind data capture and use.
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