Qualification Overview

Qualification Title Diploma in Digital Marketing (Applied)
Qualification Type Diploma
Level 7
Credits 120
Subject Area
  • Management and Commerce » Sales and Marketing » Sales and Marketing not elsewhere classified
Strategic Purpose Statement
This is a unique and cutting-edge specialised programme designed to support students to acquire and apply a holistic understanding of the various digital marketing channels to make informed decisions for strategic advantage of organisations, business units, or product line in a revolutionised digital environment. The programme is structured around digital marketing essentials with concepts and theories that underpin digital marketing approaches and their relationship to conventional marketing, digital channels including content marketing and media, digital design principles, websites and e-Commerce, mobile marketing, social media marketing and email fundamentals and strategic applications, search engine business model, and data analysis and reporting. The programme provides theoretical as well as practical insights allowing students to develop new skills and understand and harness the value in a constantly evolving digital marketing industry. This programme is targeted for those who are desirous of capitalising on career opportunities in digital marketing; marketing professionals who are currently using digital marketing to meet their objectives; entrepreneurs or business leaders who want to exploit online media to enhance their business performance.
Graduate profile
Graduates of this programme will have a thorough knowledge of the various digital marketing channels, tools, concepts, theories and approaches to make informed decisions for strategic advantage and be able to create, apply and manage them effectively a digital marketing environment. Graduates of this programme will have the professionalism, leadership, creativity and ethical conduct expected of a digital marketing professional.
Education pathways
Graduates of this programme may be able to pathway into postgraduate studies.
Entry Requirements
Both national and international students must be at least 18 years of age in the year of study and hold as a minimum: Level 5 Diploma in Business and/or Marketing or equivalent, and 2 years' experience in a business and/or marketing role; or Level 6 Diploma in Business and/or Marketing or equivalent, and 1 year's experience in a business and/or marketing role; or A Degree or 3-year Diploma equivalent in any discipline The applicant can demonstrate equivalent level 5 academic plus practical, professional or technical knowledge and skills in an entrance pre-enrolment exam/test and admission interview that would be held prior to confirmation of enrolment. All applicants will be interviewed to evaluate their readiness and interest in the field of study as part of the entry selection process. International students for whom English is not their first language are required to have completed NQF level 5 Business International Diploma OR a Degree and have an IELTS of 6.0 with no band score lower than 5.5 or a TOEFL score of no less than 550.
Education Organisation No organisations currently offer this qualification.
Developed By New Zealand Institute of Education 2007 Limited
Quality Assured By New Zealand Qualifications Authority
Number 3226
Status Current
Created December 2015
Last Reviewed August 2019
Next Review December 2018
Content
Digital marketing concepts, theories, approaches, legal and ethical obligations, online consumer behaviour, integrated marketing planning, digital marketing in New Zealand and future trends, content marketing tools and techniques, content marketing campaign, integrated digital content platforms and channels, content sources, future trends in content marketing, digital design principles, adobe creative suite fundamentals, other digital design tools, photoshop software, bitmap software, hypertext markup language, cascading style sheets, websites and eCommerce, pricing strategies for eCommerce, concepts of web design, basic coding skills, security, technological architecture in eCommerce applications, ethical, social and legal dimensions of professional eCommerce practice, social media marketing, digital communications plan and social media, principles of engagement, managing influencers, brand ambassadors, protecting brand in social media space, copyright, ethics, privacy, legal policies related to social media, paid and earned social media elements, social media campaign, search engine marketing, search engine optimisation, pay-per-click, keyword portfolio, lead generation, ROI, optimising website traffic, search engine optimisation strategies, integration of search engine plan into overall marketing plan, current state of email and mobile marketing, email marketing campaign, subscriber retention, principles of automated email marketing campaign, mobile advertising campaigns, email mobile marketing laws and ethics, current state and future trends in email and mobile marketing, benefits of web analytics, google analytics, segmentation in data analysis, online reporting tools, custom report, legal and ethical obligations, and implications behind data capture and use.

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