The programme provides a systematic and coherent introduction of knowledge to the creative industries so that students develop the creative thinking and practice linked to the dynamic and divergent employment needs of the creative industries.

Graduates will have developed the confidence and ability to generate authentic, creative ideas. They will have a sound understanding of collaborative interdisciplinary practice alongside a specialisation, in the form of a major, in Fashion Design, Graphic Design, or Visual Art. The degree is designed to develop student abilities to generate solutions and products in project teams, developing entrepreneurial skills in non-profit and profit enterprise.

GRADUATES WILL MEET THE BROAD, GROWING AND CHANGING NEEDS OF THE CREATIVE INDUSTRIES THROUGH BEING ABLE TO:
Creative Thinking Skills
* Explore creativity; and the process of having authentic ideas that have value
* Demonstrate capability to be flexible and responsive
* Apply creative thinking, divergent thinking and idea generation to find practical and innovative solutions
* Apply critical and reflective thinking to the design process
* Reflect and critique self, peer and groups and apply to learning and development of self and projects
* Understand the forms of research in creative arts
* Apply independent research skills and problem solving approaches relevant to the creative industries
* Apply an understanding of the relationships between theory and practice
* Develop own practice as a creative endeavour

Industry Practice
* Hold experience of real world environments with hands on industry involvement
* Utilise current and emerging industry technologies
* Utilise a broad range of creative skills
* Develop an area of specialization within the creative discipline
* Create and define briefs and apply the creative process to enable solutions that are applicable and have value.
* Apply ethical and professional practices to the creative industries
* Contribute effectively in a team, group and work environment
* Display professional attitude, confidence and the soft skills needed to be successful in the creative industries
* Use effective and appropriate oral and written communication
* Display artistic authenticity, integrity, independence
* Display and apply initiative
* Integrate sustainability into creative practice
* Apply entrepreneurial skills within the creative industry
* Market, perform and present creative ideas and solutions effectively
* Demonstrate effective project management
* Identify and engage confidently with an audience

The Bachelor of Creative Industries programme provides a pathway to:
* Relevant industry or professional qualifications at Level 6 or above
* Further graduate study; or
* Postgraduate study.
Graduates of this programme may be eligible to apply for entry into a variety of further tertiary education and training programmes relating to this field of study, offered by a number of tertiary education providers, for example:
* EIT Bachelor (Hons) of Professional Creative Practice (Level 8)
* EIT Masters of Professional Creative Practice (Level 9)
* AUT Master of Art and Design (Level 9)
* Wintec Master of Art (Level 9)
* Elam Postgraduate Diploma in Fine Arts (Level 8)
* Elam Master of Fine Arts (Level 9)

NZQA University Entrance or equivalent; or a New Zealand Certificate at Level 4 (relevant field recommended); or evidence of ability to meet academic requirements (Special Admission); and English language competency where English is not a first language.

Domestic students under 20 years, and all international students must:
* meet the University Entrance criteria as specified by NZQA or have education achievement at least equivalent to NZQA University Entrance (where an applicant did not attend schooling in New Zealand, the relevant equivalent to University Entrance will be considered on a case-by-case basis); or
* have a New Zealand Certificate at Level 4 or an equivalent qualification (in a relevant field is recommended).

Applicants who do not meet the academic requirements above may be granted special admission if they can provide evidence that they are capable of achieving the academic requirements and outcomes of the programme. Special admission may also apply for applicants over 20 years.
AND
English language competency where English is not a first language:
* International applicants for whom English is not their first language will be required to show evidence of language competency, issued within the last two years. The minimum level of competency required is:
- an IELTS Academic score of 6.0 with no band score lower than 5.5; or
- an equivalent relevant English Proficiency Outcome as outlined in NZQF-related rules (Rule 18).
For domestic applicants for whom English is not their first language, evidence of language competency may be required.

Portfolio
BCI applicants are required to submit a portfolio when they apply for the programme. Applicants' design skills will not be evaluated as we will teach these skills in the degree. However, the portfolio will show applicants' creative ideas, originality, curiosity and imagination, and how they can use this within creative visual work.
A portfolio containing 10 pieces of work is required. The pieces should include finished pieces and pieces still under development. This should include work in progress or work developed during planning a project as well as finished work to help us understand applicants' creative-thinking process.
Pieces might include:
* Drawings
* Workbook / ideas / sketches
* Computer-generated images
* Photography (analogue/digital)
* Websites
* Film / moving image / animation
* Painting
* 3D work / Sculpture
* Fashion drawing / design
* Textile / apparel
* Digital story-telling
* Any work that demonstrates a passion for the creative industries
Applicants can submit portfolio as printed copies of work, as digital files or a combination of both. Originals should not be submitted. Pieces can be photographed and submitted as digital files, with individual works clearly labeled. The portfolio will be accompanied by a short statement of the work, written by the student (200 word min.) describing its purpose and process of production. Entry onto the programme will be based on portfolio content, indicating capacity and desire to engage in the creative process.