Qualification Overview
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Qualification Title | Diploma in Tourism and Hotel Management | |||
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Qualification Type | Diploma | |||
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Level | 7 | |||
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Credits | 120 | |||
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Subject Area |
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Strategic Purpose Statement |
The purpose of the Diploma in Tourism and Hotel Management is to provide employers with specialised graduates, with a management qualification specifically relevant to the Tourism and Hotel industry. The programme will meet the need for employees with a wide range of analytical and practical management skills, needed in this dynamic sector.
The diploma provides a higher level of study for Hospitality level 6 graduates from New Zealand and overseas, to build on in-depth knowledge and training, towards leadership roles in this growing area of the New Zealand and Global economy. |
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Graduate profile |
Graduates of the Diploma in Tourism and Hotel Management Level 7 will:
Create effective and results driven teams through leadership Solve complex and unfamiliar marketing management issues in the service sector Formulate research questions, appraisals and proposals appropriate to tourism and hotels Implement in-depth knowledge of tourism to manage hotels Operate in complex and unpredictable environments in the tourism industry Manage the organisations resource profile through strategic management techniques |
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Education pathways |
The Diploma in Tourism and Hotel Management (Level 7) provides a step up to management and professional level for students completing NZMA's Level 6 Diploma in Applied Hospitality Management or the New Zealand Diploma in Hospitality (Level 6) qualification.
Graduates of the NZMA Level 7 programme can continue with degree-level study. |
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Employment pathways |
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Entry Requirements |
All domestic students must be:
At least 18 years old and hold a Level 6 Diploma Hospitality Management or equivalent. All international students must be: At least 18 years old and have an average English IELTS proficiency level in Academic English at a 6.0 and hold a Diploma Hospitality Management or equivalent. |
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Education Organisation | New Zealand Management Academies Limited | |||
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Developed By | New Zealand Management Academies Limited | |||
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Quality Assured By | New Zealand Qualifications Authority | |||
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Number | 3452 | |||
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Status | Current | |||
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Created | 2016-03-10 11:37:21.0 | |||
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Next Review | 2019-03-10 00:00:00.0 | |||
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Content |
Leadership in the Service Industry module provides a study of theory and practice of effective leadership in tourism and hospitality organisations. Examples of leaders from New Zealand, the Pacific and internationally are studied and analysed by the students, exploring the leader's interaction with the organisation and its people, analysing the skills, behaviours, styles, spirit and mentality that a leader displays to influence the working culture for performance and well-being. Students are given the opportunity to measure and explore their own leadership style using industry-standard psychometric tools.
The Tourism Management module provides students with an appreciation of the factors associated with planning, developing and managing tourism at regional (Asia-Pacific), national (New Zealand) and local scales and for certain niche products and markets (eg eco-tourism, cultural tourism, gastronomy tourism). The Strategic management module provides students with the opportunity to apply strategic management processes and become aware of current developments at national and international levels in relation to successful tourism and hospitality business strategy. The Tourism for Hotels module introduces students to the importance of hotels to the hospitality and tourism industry, examining the international context generally and the New Zealand context specifically. It aims to develop students' knowledge and understanding of the hotel product and the constantly evolving international hotel sector. The Services Marketing Management module examines the principal concepts and theories of marketing and their practical application to services marketing management. Issues include the management of the marketing concept, marketing environments, planning, research application and techniques, segmentation, the marketing mix, e-marketing and social media within specific businesses at a local, national and international level. The Research Paper module provides students with the opportunity to engage with research relevant to Tourism and Hospitality. Excellent managers and professionals must possess the capability to look beyond current business realities, to generate new products, services, and business models. Students learn to formulate a research question, identify appropriate research methods, conduct a literature review and present research findings. |
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