Qualification Overview
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Qualification Title | Bachelor of Communication | |||
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Qualification Type | Bachelor Degree | |||
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Level | 7 | |||
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Credits | 360 | |||
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Subject Area |
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Strategic Purpose Statement |
This programme is for storytellers; those driven to tell stories, to inspire or share truths. They traverse all media to connect and bridge the gap between you and me. They are open minded, passionate and determined.
This programme is for people who are 'launching a career' and wish to actively engage and learn in a flexible and authentic environment. People who are locally and globally aware, technologically literate, who have been introduced to communication through contributory pathways, and now want to both progress through a formal qualification to achieve career aspirations, and be inspired to engage in a creative life that contributes to culture and sustainability for the region, nationally and globally. Graduates of this programme will achieve their career and creative aspirations and be capable, confident and competent practitioners of communication within their specific discipline and across alternative disciplines that emerge as part of the dynamic and shifting media environment. Graduates of this programme will be future thinkers and makers who respond with solutions that are user centred. Graduates of this programme can apply critical and reflective methodologies, and the collaborative and independent approaches they have acquired to engage in either employment opportunities or postgraduate level study. |
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Graduate profile |
A graduate of the Bachelor of Communication will be able to:
* Think and act independently and interdependently, while exploring a broad range of creative possibilities in constrained, complex and ambiguous contexts * Acquire and make sense of information through research and investigation by evaluating a range of sources to articulate reasoned and critical responses to local and global issues and challenges * Engage, independently and collaboratively with multiple disciplines to bring creativity and innovation in relevant cultural contexts to a range of practices, industries and businesses * Critically analyse and apply codes and conventions of relevant disciplines locally and globally, and engage with people in a professional capacity * Conceptualise and action disruptive technologies, processes, services and products and translate the value of outcomes to diverse audiences and participants * Create, curate and research content that anticipates and responds to needs and relationships between agents, across a range of communication scenarios. |
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Education pathways |
Graduates from relevant level 4 programmes are eligible to apply for enrolment into this programme.
Graduates of the Bachelor of Communication are positioned to pathway into postgraduate programmes at Wintec such as the Bachelor of Media Arts with Honours |
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Employment pathways |
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Entry Requirements | Not available | |||
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Education Organisation | Te Pukenga - New Zealand Institute of Skills and Technology | |||
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Developed By | Te Pukenga - New Zealand Institute of Skills and Technology | |||
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Quality Assured By | New Zealand Qualifications Authority | |||
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Number | 3714 | |||
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Status | Current | |||
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Created | 2017-06-21 14:25:14.0 | |||
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Last Reviewed | 2017-11-06 14:27:22.0 | |||
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Content |
The Bachelor of Communication is 360-credit bachelor level qualification delivered over three, or two and a half years. The programme is structured around large credit modules based on the student learning processes and ways of thinking, rather than specified content. The large credit module structure will also enable more authentic engagement with industry and benefit the students learning and craft. The Bachelor of Communication is co-delivered with other degrees from the creative suite of programmes. Students are able to gain depth within their own discipline as well as breadth across other creative disciplines. Industry experts are integrated into the delivery of the craft modules and engagement is made explicit through professional practice / placement specific modules. In Year One students are introduced to professional practice and different types of practices and businesses; in Year Two students gain advanced knowledge and practical experience in a work environment, and in Year Three students are put into a placement. The degree is heavily project based to provide students with real-world authentic learning. In the craft modules students are scheduled to work on cross discipline vertically aligned projects four times a year in years one and two, and twice in year three. There are two endorsement areas available: Creative Media and Digital Marketing.
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