Qualification Overview
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Qualification Title | Graduate Diploma in Creative Advertising | |||
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Qualification Type | Graduate Diploma | |||
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Level | 7 | |||
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Credits | 140 | |||
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Subject Area |
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Strategic Purpose Statement |
The Graduate Diploma in Creative Advertising addresses industry demand for skills that encompass creative advertising, particularly creative thinking tools enhanced by effective and well-developed craft skills of art direction and copywriting as applied across a variety of static and dynamic media, including new and emerging technologies and platforms. The programme caters to current market trends, while future-proofing graduates' careers. The programme also embeds Ethics and Social Responsibility throughout, adding highly desired skills to the profession of advertising, which are increasingly the mainstay of the profession.
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Graduate profile |
Graduates of the Graduate Diploma in Creative Advertising will be critically reflective professionals with the necessary knowledge, skills and aptitude to collaborate and communicate creatively across a variety of existing media platforms, as well as creating brand engagement in innovative ways using new and emerging platforms and technology. Capable of successfully meeting contemporary industry requirements, they will be prepared to enter the workforce in the creative departments of advertising agencies and other related communications agencies.
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Education pathways |
The Level 7 Graduate Diploma in Creative Advertising allows degree graduates, or people who can demonstrate equivalent practical, professional or education experience, to pursue a significant body of study at an advanced undergraduate level.
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Employment pathways |
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Entry Requirements |
To be admitted into the Graduate Diploma in Creative Advertising (Level 7) students must meet the following entry requirements:
* They must have a Bachelor's degree; * Alternatively, applicants must be able to evidence equivalent work experience. Admission task - All students are required to complete a simple admission task that is designed to test for flexibility of thought, and dexterity of visual and written communication. This task is particularly pertinent for students whose undergraduate qualification is in an unrelated field. Interview - On the successful completion of the admission task an interview with the Programme Director is required in which important aspects of the applied nature of the programme are outlined to prospective students including the need to work in creative teams of copywriter and art director; the simulated creative department setting and hours; and the organisation of learning around live briefs and competitions. |
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Education Organisation | Media Design School Limited | |||
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Developed By | Media Design School Limited | |||
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Quality Assured By | New Zealand Qualifications Authority | |||
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Number | 3914 | |||
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Status | Current | |||
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Created | 2018-10-11 10:49:33.0 | |||
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Last Reviewed | 2018-10-16 15:22:58.0 | |||
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Next Review | 2023-12-31 00:00:00.0 | |||
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Content |
The Graduate Diploma in Creative Advertising will be delivered in work applied learning environment that provides scaffolding for creative problem-solving. Learning will be an active process with students encouraged to explore and experiment as they work up through a series of structured learning activities and diverse challenges of increasing complexity.
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