Qualification Overview
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Qualification Title | New Zealand Diploma in Professional Wine Management (Sommelier) (Level 6) | |||
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Qualification Type | Diploma | |||
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Level | 6 | |||
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Credits | 120 | |||
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Subject Area |
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Strategic Purpose Statement |
The purpose of this qualification is to provide the winery, hospitality, hotel, and tourism sectors with individuals who are able to apply a comprehensive knowledge of global wine, spirit and alcoholic beverages to enhance the customer service relationships, brand values and destination marketing initiatives for these businesses.
Graduates will be able to work independently and lead, manage, train and mentor other staff. The qualification will benefit the community by enriching New Zealand's wine, hospitality, and tourism experiences. |
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Graduate profile |
Graduates of this qualification will be able to:
- Develop high-quality customer experiences in the winery, hospitality, hotel and tourism sectors by analysing and applying destination marketing concepts for food and wine tourism. - Evaluate New Zealand styles of wine and investigate innovative producers along with strategies used to enhance the international reputation of New Zealand wines. - Apply knowledge of key characteristics of wine and other alcoholic beverages to recommend food and beverage pairings for customers. - Evaluate leading grape varieties, labelling terms, and production methods of international wine regions, and identify characteristics to explain international demand for these wines. - Analyse and apply a range of sales management tools and techniques for use in winery, hospitality, and tourism businesses. - Evaluate premium international wines, spirits, Sake, and liqueurs, identifying their styles, appellation rules, and culture, and apply this knowledge to food and wine tourism businesses. - Evaluate contemporary marketing management strategies and apply knowledge of these strategies to enhance brand values, distribution and customer experience across a range of businesses. - Investigate viticulture, sustainability, practices, and winemaking, to develop knowledge of grape growing methods and oenology. - Manage, train and mentor staff on sales, wine service, and communication skills to enhance the customer experience. |
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Education pathways |
This qualification builds on the New Zealand Certificate in Professional Wine Knowledge (Level 5) [Ref: 4285].
This qualification can lead to the New Zealand Diploma in Hospitality Management (Level 6) [Ref: 2540] and may lead on to further higher-level study in Hospitality Management or related disciplines such as Tourism Management, Viticulture, and Wine Science. |
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Employment pathways |
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Entry Requirements | Not available | |||
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Education Organisation | 2 Organisations can assist in gaining this qualification | |||
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Developed By | Ringa Hora Services Workforce Development Council | |||
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Quality Assured By | New Zealand Qualifications Authority | |||
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Number | 4286 | |||
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Status | Current | |||
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Created | 2020-10-12 13:58:53.333 | |||
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Next Review | 2030-02-28 00:00:00.0 | |||
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Content | View full qualification details | |||
Qualification Title
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