Qualification Overview

Qualification Title Bachelor of Design and Digital Media
Qualification Type Bachelor Degree
Level 7
Credits 360
Subject Area
  • Creative Arts » Graphic and Design Studies » Graphic Arts and Design Studies
Strategic Purpose Statement
The Bachelor of Design and Digital Media provides a framework within which innovative learning and teaching approaches, advanced digital skills, future focussed design and assessment for learning elevates the student experience, from technical to work ready graduates who will positively impact local and global design-related industries. Students are supported to develop communication skills through collaboration, negotiation with multifarious stakeholders, including community projects, live briefs, and internships. Technological relationships will be created in the context of social, cultural and environmental situations. Critical thinking and analysis skills will be developed through diverse projects, solving real-life challenges with current and future-focus designs to have industry relevance.
Graduates will be creative, critical and connected change instigators leading to entrepreneurship, fulfilling the requirements of national and international bodies
Graduate profile
GPO1: Apply creative curiosity, design business awareness as well as emerging and future design technologies to positively impact local and global design-related industries. GPO2: Demonstrate understanding of the role of innovation, contemporary concepts and design technologies in an entrepreneurial business environment for commercial outcomes. GPO3: Create design outputs through the lens of cultural perspectives, including Aotearoa New Zealand. GPO4: Demonstrate critical thinking in the process of innovative design and awareness of the impact design innovation may have on human activity. GPO5: Apply analytical engagement, contextualised information, and innovative storytelling skills to demonstrate professional communication skills relevant to creative industry stakeholders. GPO6: Apply digital technology and human centred approaches to the business of design to identify global creative conventions contributing to interconnected design disciplines. GPO7: Demonstrate responsible awareness for local and global sustainable, environmental longevity of the design lifecycle.
Education pathways
Graduates of this qualification will be able to enrol in a Postgraduate and/or Master of Design or Digital Media or related field.
Employment pathways
· Creative Director
· Digital Designer
· Graphic Designer (digital agency)
· UI/UX Designer
· Interactive Media Designer
· Multimedia Designer
· Web Designer
· App Designer
· Experience Designer
· Social Media Designer
· Online/digital Designer
· Front-end Designer
· Information Architect
· FreelancerTo find out more about employment opportunities click on the CareersNZ logo, then the provider who offers this qualification.
Entry Requirements
Applicants must demonstrate an ability to undertake degree level study, including appropriate knowledge and skills in the areas of written communication and mathematics, by having achieved:
University Entrance: NCEA Level 3 or above and 20 credits at NCEA Level 2 or above, including: NCEA Level 3; 14 credits each in three approved subjects and UE Literacy (NCEA Level 2 or above; 10 credits with 5 credits each in reading and writing) and UE Numeracy (NCEA Level 1 or above; 10 credits)
OR
A relevant qualification at Level 3 on the NZQF or above and the equivalent of UE Literacy and Numeracy
OR
New Zealand Certificate in Digital Media (Level 4)
OR
New Zealand Certificate in Art and Design (Level 4)
OR
A New Zealand or overseas qualification assessed to be equivalent to the above by the Head of School
OR
Passes in other certificate/diploma qualifications or courses as considered appropriate by the Head of School.
Applicants who do not meet the above criteria may be eligible for admission with the approval of the Head of School.
Education Organisation Whitecliffe Enterprises Limited
Developed By Whitecliffe Enterprises Limited
Quality Assured By New Zealand Qualifications Authority
Number 4468
Status Current
Created December 2021

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