Qualification Overview
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Qualification Title | Bachelor of Digital Innovation - Paetuku Auaha (Paetahi) | |||
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Qualification Type | Bachelor Degree | |||
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Level | 7 | |||
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Credits | 360 | |||
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Subject Area |
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Strategic Purpose Statement |
The aim of the Bachelor of Digital Innovation - Paetuku Auaha (Paetahi) is to provide graduates with innovative, future focused digital media, marketing and design skills that align with evolving marketing and design needs across different sectors.
The degree will promote innovative approaches to marketing and design trends and technologies within the digital media landscape and help students grow through collaboration and creativity. Through research, collaboration and theoretical and practical learning, this degree will cover digital design, marketing, advertising, entrepreneurship, growth hacking and purpose driven leadership, with the intention of producing highly employable graduates. Graduates will exhibit reflective and innovative marketing and design thinking and solutions, and develop their existing knowledge, practical design skills and research capabilities. This qualification provides a pathway for graduates and students wishing to engage in higher level studies or pursue a career as innovators in digital media, marketing and design. |
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Graduate profile |
Graduates of the Bachelor of Digital Innovation | Paetuku Auaha (Paetahi) degree will be able to: 1. Integrate a range of theories, processes and technologies while investigating a range of design and marketing challenges. 2. Evaluate digital marketing and advertising opportunities of different industries and devise innovative conceptual solutions. 3. Research opportunities for entrepreneurship in an evolving creative and digital landscape through analysis, ideation and critique, and formulate innovative strategies. 4. Collaborate with a variety of stakeholders using research methodologies, planning and negotiation strategies to investigate and devise solutions to meet stakeholder needs. 5. Integrate cultural and ethical practices and perspectives, including consideration for Te Tiriti o Waitangi and Te Ao Māori, into a variety of design and marketing decisions. 6. Synthesize self-reflection and knowledge of leadership strategies to contribute skills and perspectives to digital media and marketing projects.
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Education pathways |
Graduates of this programme will be able to pathway into postgraduate study.
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Employment pathways |
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Entry Requirements |
Applicants must fulfil the following requirements for general admission into the Bachelor of Digital Innovation - Paetuku Auaha (Paetahi) degree:
- NCEA University Entrance or equivalent CIE/IB grades or; - an appropriate qualification from an overseas secondary school or tertiary institution, deemed by the college to be sufficient for admission into a bachelor programme, or; - have successfully completed a level 4 or higher qualification in a related field. Students who have English as a second language must demonstrate a level of English language competency equivalent to IELTS 6.0 (Academic) with no band less than 5.5 achieved within the last two years in the one examination event. Applicants who enrol in the online programme will need access to a computer with prescribed basic hardware requirements as per marketing material, a microphone, and a reliable internet connection. To apply for special admission into the Bachelor of Digital Innovation | Paetuku Auaha (Paetahi) applicants must: - be a New Zealand resident or permanent resident, AND - have 2 years' relevant work experience and skills in digital media/technology or similar as evidenced by a professional portfolio and/or documented industry experience. |
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Education Organisation | Yoobee Colleges Limited | |||
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Developed By | Yoobee Colleges Limited | |||
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Quality Assured By | New Zealand Qualifications Authority | |||
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Number | 4472 | |||
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Status | Current | |||
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Created | 2022-02-23 09:41:28.0 | |||
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Next Review | 2026-12-31 00:00:00.0 | |||
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Content |
Year 1 focuses on providing a shared foundation of knowledge in design, web, graphic design, and marketing. Courses that develop an entrepreneurial mindset and resilience are then introduced and the first year concludes with a campaign course to create the first fusion of creative and marketing skills to produce creative marketing executions.
Year 2 consists of six compulsory papers, each worth 15 credits, to develop a breadth of specialist knowledge. Creative and marketing courses are strategically intertwined to build connections between these two fields. This is interspersed with the development of project and stakeholder management skills which are often needed in the industry. Students are able to choose a specialist stream to build on their foundational knowledge and select a specific area of employment. In the third year of the degree the weighting moves to leadership development, strategy and new business models. Marketers normally work with restrictions with creative properties and decision makers, and the various problem-based studio courses replicate those conditions in a creative setting in a group dynamic. BDI323 Industry Practice Studio is a capstone project that wraps around the capabilities and learning outcomes of the entire bachelor programme for students to produce a body of design work and strategy at an industry standard. |
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