Domain - Generic Marketing

Domain - Generic Marketing

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Assessment Standards

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Level 3

Describe marketing options for enterprise activities
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2925 Unit Standard 8 Credits

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This unit standard is for people who wish to market the products of an enterprise or to gain an understanding of marketing. People credited with this unit standard are able to: describe the core activities of the enterprise; identify markets and their needs, wants, and demands; determine sources of competition within the marketplace; and identify, discuss and develop marketing options for an enterprise.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Develop and apply telemarketing skills
This standard has expired and is no longer available.

Version 4

2942 Unit Standard 5 Credits

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This unit standard is for people who need or seek to gain telemarketing skills. People credited with this unit standard are able to identify classifications of telemarketing; and identify telemarketing objectives and telemarketing services. They are also able to identify and apply telemarketing skills; and identify and apply ethical and security requirements for telemarketing operations.

Standard-setting body:

NZQA National Qualifications Services

Level 4

Demonstrate knowledge of the principles of marketing
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2926 Unit Standard 10 Credits

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This unit standard is for people who seek a broad understanding of marketing principles for application to enterprise activities. People credited with this unit standard are able to describe: the marketing environment and determine variables for marketing activities; the role of marketing research and marketing information systems in the marketplace; the different characteristics of major markets; the concepts of segmentation and targeting; influences on consumer behaviour in relation to marketing activities; and the relationship between marketing mix development and the achievement of marketing objectives.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Develop marketing options for small business operations
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 9

6404 Unit Standard 5 Credits

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This unit standard is relevant for assessing and recommending options for the marketing and promotion of small business products and/or services. People credited with this unit standard are able to: analyse the potential market for products and/or services and confirm market demand; determine the mix of products and/or services to be provided; and develop options for effective marketing of business products and/or services.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Determine advertising options for small business enterprises
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 9

6405 Unit Standard 5 Credits

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People credited with this unit standard are able to: identify business and marketing objectives, and determine advertising needs; evaluate appropriate advertising and media options; cost advertising options; and evaluate and determine advertising options.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Level 5

Apply marketing concepts within a small business
This standard has expired and is no longer available.

Version 7 This unit standard was replaced by unit standard 30388.

19024 Unit Standard 7 Credits

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This unit standard is for people who are not marketing specialists, but who require a basic understanding of marketing. People credited with this unit standard are able to: demonstrate knowledge of marketing concepts applicable to a business operation; determine market characteristics for a business operation; analyse the needs of a business operation''s customers; and develop a marketing plan for a business operation.

Standard-setting body:

NZQA National Qualifications Services

Evaluate a marketing campaign
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 3

26388 Unit Standard 5 Credits

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This unit standard is for people who have, or seek responsibility for, or provide advice for, the oversight of marketing activities. People credited with this unit standard are able to evaluate a marketing campaign.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Demonstrate knowledge of distribution channels
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 3

26389 Unit Standard 5 Credits

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This unit standard is for people who seek to provide effective links between products and end-users. People credited with this unit standard are able to discuss the role and types of distribution channels, and assess distribution channel options.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Determine social, cultural and ethical responsibilities for marketing activities
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2927 Unit Standard 7 Credits

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This unit standard is for people who seek a broad understanding of the social, cultural, and ethical dimensions of marketing. People credited with this unit standard are able to identify ethical issues and professional codes, and analyse social, cultural and ethical responsibilities for marketing activities.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Plan a marketing campaign
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2931 Unit Standard 8 Credits

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This unit standard is for people who need, or seek, to define the direction and targets for annual marketing operations and for specific projects. People credited with this unit standard are able to: complete situational analysis; identify marketing objectives; and develop an operational plan for the marketing campaign.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Determine the marketing mix
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2935 Unit Standard 10 Credits

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This unit standard is for people who need or seek to assess product, price, promotion, and distribution options, and make marketing mix recommendations for specific markets including profit and not-for-profit sectors. People credited with this unit standard are able to: analyse the inter-relationships of elements of the marketing mix; determine variables of the marketing mix for specific market segments; and coordinate and monitor marketing mix decisions.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Produce and coordinate strategies to market products in non-consumer markets
This standard has expired and is no longer available.

Version 4

2936 Unit Standard 5 Credits

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This unit standard is for people who seek to enter, maintain or provide advice for non-consumer markets. People credited with this unit standard are able to identify components and characteristics of non-consumer markets and assess buying procedures for their impact upon marketing approaches. They are also able to identify and analyse influences on buyer behaviour and develop and coordinate strategies appropriate for non-consumer market segments targeted and products offered.

Standard-setting body:

NZQA National Qualifications Services

Produce and coordinate retail marketing strategies
This standard has expired and is no longer available.

Version 4

2938 Unit Standard 10 Credits

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This unit standard is for people who seek to enter, maintain or provide advice for retail sector markets. People credited with this unit standard are able to identify the functions and characteristics of retail sector marketing and investigate the impact of the retail life cycle on retail sector marketing strategies. They are also able to analyse inter-relationships of the marketing mix for retail sector markets and produce and coordinate strategies to enter and maintain retail markets.

Standard-setting body:

NZQA National Qualifications Services

Produce and coordinate wholesale sector marketing strategies
This standard has expired and is no longer available.

Version 4

2939 Unit Standard 5 Credits

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This unit standard is for people who seek to enter, maintain or provide advice for wholesale sector markets. People credited with this unit standard are able to identify the functions and major categories of wholesale sector markets and establish criteria for selecting wholesalers. They are also able to analyse inter-relationships of the marketing mix for wholesale sector markets and produce and coordinate strategies to enter and maintain markets.

Standard-setting body:

NZQA National Qualifications Services

Produce and coordinate marketing strategies for not-for-profit operations
This standard has expired and is no longer available.

Version 4

2940 Unit Standard 5 Credits

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This unit standard is for people who seek to operate in, or provide advice for, not-for-profit markets. People credited with this unit standard are able to identify the functions of not-for-profit marketing operations; identify major categories of not-for-profit markets and analyse the exchange process in not-for-profit markets. They are also able to identify special considerations for the marketing mix and produce and coordinate strategies for specific not-for-profit operations.

Standard-setting body:

NZQA National Qualifications Services

Produce and coordinate telemarketing strategies
This standard has expired and is no longer available.

Version 4

2943 Unit Standard 5 Credits

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This unit standard is for people who seek to offer or provide advice on telemarketing services. People credited with this unit standard are able to analyse telemarketing services and identify special considerations for the marketing mix. They are also able to identify research considerations for telemarketing operations and produce strategies for target markets.

Standard-setting body:

NZQA National Qualifications Services

Produce and coordinate product strategies
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2944 Unit Standard 8 Credits

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This unit standard is for people who seek to participate in, or provide advice for, developing product strategies. People credited with this unit standard are able to: identify product types, classifications, and elements; discuss product development for a specific situation and target market; discuss branding options for a specific situation and target market; and determine packaging and labelling decisions for a specific brand.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Discuss pricing strategies
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2946 Unit Standard 8 Credits

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This unit standard is for people who seek to make, or provide advice for, product pricing assessments. People credited with this unit standard are able to discuss: market conditions; factors that influence pricing decisions; and pricing strategies and objectives for specific products and target markets.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Produce and monitor physical distribution strategies
This standard has expired and is no longer available.

Version 4 This unit standard and unit standard 2949 have been replaced by unit standard 26389.

2948 Unit Standard 3 Credits

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This unit standard is for people who seek to determine, or provide advice for, methods of physical distribution of products and services. People credited with this unit standard are able to establish physical distribution objectives; analyse physical distribution options and costs for specific products and target markets, and determine physical distribution systems.

Standard-setting body:

NZQA National Qualifications Services

Produce and coordinate promotional strategies
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2950 Unit Standard 8 Credits

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This unit standard is for people who have, or seek responsibility for, or provide advice for, the promotion of products or services in both profit and not-for-profit sectors. People credited with this unit standard are able to: identify the role of promotion in marketing and analyse the inter-relationships of the promotional mix; determine appropriate promotional objectives for a specific situation and target market; select appropriate promotional strategies and elements for a specific situation, target market, and objectives; and coordinate promotional strategies.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Level 6

Develop creative strategies and evaluate media options for an integrated marketing campaign
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 3

26390 Unit Standard 10 Credits

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This unit standard is for people who have, or seek responsibility for, or provide advice for, managing integrated marketing campaigns. People credited with this unit standard are able to: develop a creative brief for a marketing campaign; assess media options; and establish objectives and criteria for evaluating a creative brief.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Establish quality standards and customer service strategies for marketing operations
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2928 Unit Standard 7 Credits

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This unit standard is for people who have, or seek responsibility for, or provide advice for, establishing quality and customer service standards for marketing activities. People credited with this unit standard are able to: define quality and customer service in relation to marketing activities; assess the influences of quality and customer service on marketing mix decisions; and establish quality standards and customer service strategies for marketing operations.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Develop and coordinate marketing strategies
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2930 Unit Standard 10 Credits

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This unit standard is for people who have, or seek responsibility for, or provide advice for, developing the strategic direction and scope of marketing activities. People credited with this unit standard are able to: analyse and assess marketing performance and current strategic position; develop and evaluate strategic options to meet specific marketing objectives; select marketing strategies; and produce strategic marketing plans that meet organisational and marketing objectives.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Manage marketing operations
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2932 Unit Standard 10 Credits

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This unit standard is for people who have, or seek responsibility for, or provide advice for, coordinating and directing the organisation''s marketing activities. People credited with this unit standard are able to: coordinate marketing operations; coordinate marketing, promotional and sales activities; coordinate product, pricing and distribution policies with marketing operations; and establish and foster relationships with stakeholders.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Produce profitability and productivity analyses of marketing operations
This standard has expired and is no longer available.

Version 4

2933 Unit Standard 5 Credits

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This unit standard is for people who seek to establish and monitor financial and productivity goals for marketing activities. People credited with this unit standard are able to measure and analyse revenue streams, analyse costs, measure usage of funds and measure and analyse profitability for specific marketing operations. They are also able to develop budgets, assess market share trends and complete productivity analysis for specific marketing operations.

Standard-setting body:

NZQA National Qualifications Services

Determine market segmentation, targeting and positioning decisions
This standard is expiring. The last date for assessment to take place is 31 December 2022.

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Version 6

2934 Unit Standard 10 Credits

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This unit standard is for people who need, or seek to make decisions or recommendations about markets to enter and market positioning strategies. People credited with this unit standard are able to: assess the potential for market segmentation; apply market segmentation processes; determine target market and positioning strategies; and assess implications for the marketing mix.

Standard-setting body:

Ringa Hora Services Workforce Development Council NZQA National Qualifications Services

Produce and coordinate strategies to market services
This standard has expired and is no longer available.

Version 4

2937 Unit Standard 10 Credits

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This unit standard is for people who seek to enter, maintain or provide advice for services markets. People credited with this unit standard are able to identify components and characteristics of services markets; analyse the services marketing environment and examine growth prospects for services marketing. They are also able to analyse inter-relationships of the marketing mix for services markets and produce and coordinate strategies to enter and maintain services markets.

Standard-setting body:

NZQA National Qualifications Services

Establish and maintain distribution channel structures
This standard has expired and is no longer available.

Version 4 This unit standard and unit standard 2948 have been replaced by unit standard 26389.

2947 Unit Standard 7 Credits

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This unit standard is for people who seek to provide effective links between products and end-users. People credited with this unit standard are able to analyse the role of distribution channels; evaluate alternatives for distribution channels and analyse the inter-relationships of channel members. They are also able to assess customer channel service needs and determine and maintain distribution channel structures.

Standard-setting body:

NZQA National Qualifications Services

Produce integrated marketing communications programmes
This standard has expired and is no longer available.

Version 4

2949 Unit Standard 20 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, the communication of marketing messages. People credited with this unit standard are able to analyse and apply communications theory and processes, and identify and integrate elements of the promotional mix. They are also able to differentiate communication factors for major marketing sectors, and plan and coordinate a marketing communications programme.

Standard-setting body:

NZQA National Qualifications Services

Analyse the impact of buyer behaviour for marketing programmes
This standard has expired and is no longer available.

Version 4

2956 Unit Standard 10 Credits

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This unit standard is for people who need or seek to assess how buyer decisions are determined and the implications of these decisions for marketing activities. People credited with this unit standard are able to identify factors that influence buyer behaviour; examine cross cultural dimensions of buyer behaviour and analyse consumer buying roles and decision processes. They are also able to assess buyer behaviour in non-consumer and international markets and analyse the inter-relationships of buyer behaviour with the development of marketing strategies.

Standard-setting body:

NZQA National Qualifications Services

Level 7

Establish organisational policy for the marketing function
This standard has expired and is no longer available.

Version 4

2929 Unit Standard 5 Credits

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This unit standard is for people who have or seek responsibility for, or provide advice for, defining organisational marketing policy. People credited with this unit standard are able to develop policy to meet organisational objectives for marketing; establish the marketing system and integrate marketing with other organisational functions. They are also able to review marketing advice and information to confirm market, product and pricing recommendations and evaluate and approve marketing plans and operations.

Standard-setting body:

NZQA National Qualifications Services

Manage product and brand development
This standard has expired and is no longer available.

Version 4

2945 Unit Standard 10 Credits

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This unit standard is for people who seek to participate in, or provide advice for, planning, organising and monitoring product and brand development. People credited with this unit standard are able to establish product positioning strategies, manage product life cycles and develop new products. They are also able to develop and manage brands.

Standard-setting body:

NZQA National Qualifications Services

Data as at 29 November 2022