Domain - Generic Marketing
All unit standards registered on the Directory of Assessment Standards may be accessed here. 
TOP > Business > Marketing > Generic Marketing
| 0 Qualifications | 32 Assessment Standards (32 Units) | View Education Organisations with Consent to Assess | 
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Assessment Standards
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| Level 3 | ||||||
| 2925 | Unit | Describe marketing options for enterprise activities This standard has expired and is no longer available. | 8 Credits | |||
| 2942 | Unit | Develop and apply telemarketing skills This standard has expired and is no longer available. | 5 Credits | |||
| Level 4 | ||||||
| 2926 | Unit | Demonstrate knowledge of the principles of marketing This standard has expired and is no longer available. | 10 Credits | |||
| 6404 | Unit | Develop marketing options for small business operations This standard has expired and is no longer available. | 5 Credits | |||
| 6405 | Unit | Determine advertising options for small business enterprises This standard has expired and is no longer available. | 5 Credits | |||
| Level 5 | ||||||
| 19024 | Unit | Apply marketing concepts within a small business This standard has expired and is no longer available. | 7 Credits | |||
| 26388 | Unit | Evaluate a marketing campaign This standard has expired and is no longer available. | 5 Credits | |||
| 26389 | Unit | Demonstrate knowledge of distribution channels This standard has expired and is no longer available. | 5 Credits | |||
| 2927 | Unit | Determine social, cultural and ethical responsibilities for marketing activities This standard has expired and is no longer available. | 7 Credits | |||
| 2931 | Unit | Plan a marketing campaign This standard has expired and is no longer available. | 8 Credits | |||
| 2935 | Unit | Determine the marketing mix This standard has expired and is no longer available. | 10 Credits | |||
| 2936 | Unit | Produce and coordinate strategies to market products in non-consumer markets This standard has expired and is no longer available. | 5 Credits | |||
| 2938 | Unit | Produce and coordinate retail marketing strategies This standard has expired and is no longer available. | 10 Credits | |||
| 2939 | Unit | Produce and coordinate wholesale sector marketing strategies This standard has expired and is no longer available. | 5 Credits | |||
| 2940 | Unit | Produce and coordinate marketing strategies for not-for-profit operations This standard has expired and is no longer available. | 5 Credits | |||
| 2943 | Unit | Produce and coordinate telemarketing strategies This standard has expired and is no longer available. | 5 Credits | |||
| 2944 | Unit | Produce and coordinate product strategies This standard has expired and is no longer available. | 8 Credits | |||
| 2946 | Unit | Discuss pricing strategies This standard has expired and is no longer available. | 8 Credits | |||
| 2948 | Unit | Produce and monitor physical distribution strategies This standard has expired and is no longer available. | 3 Credits | |||
| 2950 | Unit | Produce and coordinate promotional strategies This standard has expired and is no longer available. | 8 Credits | |||
| Level 6 | ||||||
| 26390 | Unit | Develop creative strategies and evaluate media options for an integrated marketing campaign This standard has expired and is no longer available. | 10 Credits | |||
| 2928 | Unit | Establish quality standards and customer service strategies for marketing operations This standard has expired and is no longer available. | 7 Credits | |||
| 2930 | Unit | Develop and coordinate marketing strategies This standard has expired and is no longer available. | 10 Credits | |||
| 2932 | Unit | Manage marketing operations This standard has expired and is no longer available. | 10 Credits | |||
| 2933 | Unit | Produce profitability and productivity analyses of marketing operations This standard has expired and is no longer available. | 5 Credits | |||
| 2934 | Unit | Determine market segmentation, targeting and positioning decisions This standard has expired and is no longer available. | 10 Credits | |||
| 2937 | Unit | Produce and coordinate strategies to market services This standard has expired and is no longer available. | 10 Credits | |||
| 2947 | Unit | Establish and maintain distribution channel structures This standard has expired and is no longer available. | 7 Credits | |||
| 2949 | Unit | Produce integrated marketing communications programmes This standard has expired and is no longer available. | 20 Credits | |||
| 2956 | Unit | Analyse the impact of buyer behaviour for marketing programmes This standard has expired and is no longer available. | 10 Credits | |||
| Level 7 | ||||||
| 2929 | Unit | Establish organisational policy for the marketing function This standard has expired and is no longer available. | 5 Credits | |||
| 2945 | Unit | Manage product and brand development This standard has expired and is no longer available. | 10 Credits | |||