Qualification Overview
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Qualification Title | Graduate Diploma in Marketing (Level 7) | |||
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Qualification Type | Graduate Diploma | |||
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Level | 7 | |||
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Credits | 120 | |||
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Subject Area |
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Strategic Purpose Statement |
The Graduate Diploma in Marketing is designed to provide graduates who have an undergraduate degree in another discipline with an in-depth study of the marketing discipline. It aims to transform learners into business success and customer focused practitioners. It will also provide the prerequisite knowledge and foundations for post graduate study.
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Graduate profile |
Graduates of the Graduate Diploma in Marketing will
* understand a variety of marketing dimensions such as goods and services marketing, domestic and international marketing, consumer and business-to-business marketing * have an in-depth focus on the marketing communications component of marketing and implement communication strategies using both traditional and digital media * examine the role of contemporary topics and issues in marketing and their implications such as customer experience, e-commerce, disintermediation, service-dominant logic, big data and marketing automation * prepare proposals and undertake marketing research to assist marketing decision making * contribute towards operational and strategic marketing planning * apply marketing concepts to address marketing problems and create value for the organisation and its stakeholders. |
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Education pathways |
Completion of the Graduate Diploma in Marketing will provide students with pre-requisite knowledge to undertake post graduate study.
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Employment pathways |
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Entry Requirements |
Applicants must have an undergraduate degree
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Education Organisation | Te Pukenga - New Zealand Institute of Skills and Technology | |||
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Developed By | Te Pukenga - New Zealand Institute of Skills and Technology | |||
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Quality Assured By | New Zealand Qualifications Authority | |||
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Number | 3232 | |||
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Status | Current | |||
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Created | 2015-12-22 13:18:55.0 | |||
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Next Review | 2023-03-22 00:00:00.0 | |||
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Content |
Marketing
Buyer Behaviour and Communication Strategies Marketing Management Marketing Research Digital Marketing Special Topics in Marketing |
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