Qualification Overview

Qualification Title Diploma in Business Management (Level 7) (with specialisations in Brand Management, Business Information Technology, Digital Ubiquitous Marketing)
Qualification Type Diploma
Level 7
Credits 120
Subject Area
  • Management and Commerce » Business and Management » Business Management
Strategic Purpose Statement
This qualification will provide both New Zealand and Global businesses and organisations with graduates who can apply advanced business management knowledge and skills to be able to manage within a business management environment. Specialisations are available in the programme which enables graduates to specialise in business management skills within particular contexts including digital ubiquitous marketing, brand management and business information technology.
In addition to advanced business management knowledge and skills, graduates with a specialisation in Digital Ubiquitous Marketingwill be able to develop and implement strategies and tactics with digital ubiquitous marketing practices aimed to reach new customers, build customer loyalty, retain customers and improve overall profitability.
In addition to advanced business management knowledge and skills, graduates with a specialisation in Brand Managementwill be able to design effective marketing programmes to build, measure and manage brand equity.
In addition to advanced business management knowledge and skills, graduates with a specialisation in Business Information Technologywill be able to manage e-business platforms to support strategic technology infused business processes in the digital age.
This qualification is targeted at people who have a Level 6 qualification in business or management or equivalent industry experience. This qualification will enable graduates to enter into a variety team leader / manager roles or progress onto further higher level study.
Graduate profile
Graduates will be able to:
Core Management Skills
* Examine and analyse the overall process of strategy development to increase the performance of a company, thereby increasing the value of the enterprise to its owners and shareholders.
* Evaluate how companies use integrated marketing communication strategy to create and capture customer, and provide analysis on the importance of marketing channels.
* Analyse, evaluate and apply the principles of organizational behavior and HRM to effectively manage organisations to achieve competitive advantage.
* Examine and evaluate the fundamentals of financial management to support both short and long-term financial decisions of the firm.
SPECIALISATIONS
Brand Management Skills:
* Design and implement marketing programs and activities to build, measure and manage brand equity to improve the long term profitability of the brand.
* Employ technology to connect with consumers and position their brands to increase market share.
* Evaluate Information systems and research paradigms to explore opportunities in context of research and data management.
* Analyse brand value in the market by integrating tactical aspects of operational sales.
Digital Ubiquitous Marketing Skills:
* Employ technology to connect with consumers and position their brands to increase market share.
* Demonstrate comprehensive knowledge of the strategic applications of ubiquitous digital marketing using the very latest digital tools and practices.
* Adjust to the ever growing paradigm of E-Business by adopting trends of online platforms to remain competitive and support strategic technology infused business processes in digital age.
* Examine and evaluate methods, theories, concepts and ideas at the forefront of social media marketing. Business Information Technology Skills:
* Analyse and evaluate complex network environments including application layer protocols, Internet protocols, network interfaces, local and wide area networks, wireless networks, bridging, routing and webserver administration.
* Examine the principles, processes and methods of requirement analysis and system design.
* Adjust to the ever growing paradigm of E-Business by adopting trends of online platforms to remain competitive and support strategic technology infused business processes in the digital age.
* Conceptualize logical design of databases using ER modelling and able to manage database environment using structured query language (SQL).
Education pathways
This qualification can lead to degree or post graduate level qualifications in business management or other relevant industry qualifications; Example - Bachelor of Applied Management.
Employment pathways
Employment pathways include team leader / management roles in a variety of business contexts, digital marketing specialists, SEO and IT administrators.To find out more about employment opportunities click on the CareersNZ logo, then the provider who offers this qualification.
Entry Requirements
Applicants must provide evidence of: * A Level 6 or higher qualification in Business (or equivalent) OR * A degree in other disciplines related to selected specialisation OR * A minimum of four years relevant industry experience in a Business related field, requiring knowledge equivalent to at least a Level 6 Business qualification. AND * International students for whom English is not their first language, must also have an IELTS score of 6.0 (Academic) with no individual band lower than 5.5, or equivalent evidence of English Language proficiency in accordance with NZQA regulations.
Education Organisation Alpha Educational Institute Limited
Developed By Alpha Educational Institute Limited
Quality Assured By New Zealand Qualifications Authority
Number 3711
Status Current
Created June 2017
Next Review June 2022
Content
Core Management Skills Strategic Management, Strategic Contemporary Marketing, People and Organisation, Financial Management. Brand Management Specialisation Strategic Brand Management, Technology Based Branding, Operational Sales and Brand Evaluation, Information Management and Research. Digital Ubiquitous Marketing Specialisation Technology Based Branding, Electronic Business in Digital Age, Interactive Ubiquitous Marketing, Social Media Marketing. Business Information Technology Specialisation Networking and Webserver Administration, Requirement Analysis and System Design, Electronic Business in Digital Age, Database Management Systems.

Qualification Title

The qualification title names the overall focus of the qualification.

Click anywhere in this window to close it, or press [Esc]

Te Reo Maori Title

Listed under Te Reo Maori title with English equivalent.

Click anywhere in this window to close it, or press [Esc]

Matauranga Maori Qualification

A qualification quality assured and approved through the Te Hono o Te Kahurangi quality assurance approach.

Click anywhere in this window to close it, or press [Esc]

Qualification Type

There are different types of qualifications including certificate, diploma, degree and post-graduate certificates and diplomas. Qualification types relate to NZQF levels.

Click anywhere in this window to close it, or press [Esc]

Level

The NZQF has ten levels. Level one is least complex and is often entry-level, for example foundation certificates. Levels eight to ten are the most complex, and include post-graduate study.

Click anywhere in this window to close it, or press [Esc]

Credits

The credit value relates to the size of the qualification. One credit equates to ten hours of learning. One year's full-time study at a provider is usually 120 credits, but if you are studying part-time or in the work place the credit value may vary.

+Click anywhere in this window to close it, or press [Esc]

Subject Area

All qualifications are grouped into subject areas on the New Zealand Standard Classification of Education (NZSCED). The subject area is a keyword and can be used when searching for qualifications in an area of interest.

Click anywhere in this window to close it, or press [Esc]

Strategic Purpose Statement

Strategic purpose statement explains the reason why the qualification has been developed. It identifies the target learners and for what roles the qualification prepares them.

Click anywhere in this window to close it, or press [Esc]

Graduate profile

The Graduate profile explains the skills, knowledge and attributes a graduate will have attained on achieving the qualification. It describes what they can know and do and be.

Click anywhere in this window to close it, or press [Esc]

Education pathways

Education pathways include other qualifications you can enrol into after completing this qualification.

Click anywhere in this window to close it, or press [Esc]

Employment pathways

Employment pathways include the kinds of careers you can develop with this qualification.

Click anywhere in this window to close it, or press [Esc]

Next Review

This is the date the qualification will expire and be reviewed or discontinued.

Click anywhere in this window to close it, or press [Esc]

Last Date For Entry

The last date a learner can be enrolled in a programme leading to this qualification.

Click anywhere in this window to close it, or press [Esc]

Entry Requirements

The level of education or training you need to have achieved before an education organisation will consider enrolling you for it or arranging the training. Each organisation may also have entry requirements for the programmes they run.

Click anywhere in this window to close it, or press [Esc]

Education Organisation

This is the organisation that can help you achieve the qualification.

Click anywhere in this window to close it, or press [Esc]

Developed By

Qualifications are developed by education organisations. These include standard setting bodies, like industry training organisations, and tertiary providers, such as universities, polytechnics and private training establishments.

Click anywhere in this window to close it, or press [Esc]

Quality Assured By

All qualifications on the NZQF have been checked by the quality assurance bodies of NZQA, ITP Quality or NZVCC to ensure qualifications have meaningful outcomes.

Click anywhere in this window to close it, or press [Esc]

Number

All qualifications have a unique number.

Click anywhere in this window to close it, or press [Esc]

Status

The status shows if a qualification is current, expiring or discontinued. Only current qualifications have programmes at education organisations that are open to new enrolments.

Click anywhere in this window to close it, or press [Esc]

Created

This is the date the qualification was listed on the NZQF.

Click anywhere in this window to close it, or press [Esc]

Last Reviewed

Last date the qualification was formally reviewed.

Click anywhere in this window to close it, or press [Esc]

Content

Information on how a qualification is structured.

Click anywhere in this window to close it, or press [Esc]

Discontinued

This is the date the qualification was discontinued and no longer available.

Click anywhere in this window to close it, or press [Esc]